IntroductionWorking at Wonderbrands, there is never a dull moment! As a successful company that is continually growing there is always challenging yet rewarding work to be a part of.We have an “entrepreneurial” mindset which encourages all our team members to use their own “creativity” and “out of the box” thinking to come up with solutions and recent ideas.OverviewWe are looking for a Director, Quebec Sales & Revenue Growth Management, to lead our entire commercial agenda in Quebec — managing our relationships with key Quebec retailers, developing and executing our pricing and promotional strategy, and ensuring that every product we launch in Quebec has the commercial support it needs to succeed in this unique market.This role is designed for someone who knows the Quebec retail market deeply — its buyers, its consumers, its competitive dynamics, and its cultural codes — and who has the commercial rigour, the speed of execution, and the relationships needed to translate that knowledge into concrete results.This position reports to the Vice-President, Business Development, and works in close collaboration with our national sales teams and our Broker network.What We OfferA commercial leadership role with direct impact on Wonderbrands' most strategically important market in CanadaA reporting line to the Vice-President, Business Development — with executive support and the organizational authority to make the decisions this mandate requiresReal authority to act — you will have the mandate to make commercial decisions quickly and autonomously, in line with company strategyA portfolio of brands with authentic and deep equity in Quebec — a rare opportunity to work with brands that have been part of the daily lives of Quebecers for generationsA clear and supported path to Vice-President as Quebec results materialize and the commercial team growsCompetitive compensation including base salary, a performance bonus linked to Quebec market results, and comprehensive benefitsThe satisfaction of contributing to something that matters — building and strengthening the position of a market leader in the province that defines bread culture in CanadaResponsibilitiesQuebec Retail Relationship ManagementAssume primary responsibility for commercial relationships with major Quebec food retailers — including Maxi, Metro, IGA, Super C, and other relevant Quebec bannersBe the face of Wonderbrands with Quebec buyers — recognized, respected, and regarded as a trusted partner in the Quebec food retail communityLead all major commercial negotiations in Quebec — including annual joint business planning, pricing discussions, promotional programming, and listing conversations for new productsBuild strong and lasting partnerships with Quebec buyers, grounded in trust, reciprocity, and a deep understanding of their priorities and business challengesRepresent Wonderbrands in the Quebec retail community with the professionalism and credibility that make us a supplier of choice in this marketRevenue Growth Management — QuebecDevelop and lead the comprehensive revenue growth management strategy for Quebec — including pricing architecture, promotional strategy, trade investment optimization,



and price pack architecture across the Wonderbrands Quebec portfolioBuild and maintain rigorous competitive tracking tools — enabling Wonderbrands to anticipate market movements rather than react to themDefine and implement rapid-response mechanisms for pricing and promotional developments in the Quebec market — eliminating decision delays that can cost market shareDevelop a trade investment framework that maximizes the return on every promotional dollar — ensuring we invest where it drives volume and market shareFormulate pricing and format architecture recommendations adapted to the realities of the Quebec consumer — covering the full spectrum of price sensitivity from everyday value to premiumPresent clear analyses and recommendations to leadership on Quebec commercial performance and improvement opportunitiesQuebec Commercial StrategyDevelop and own the annual Quebec commercial plan — covering revenue targets, distribution goals, pricing strategy, promotional investment, and new product launch plans for every Wonderbrands brand in QuebecIdentify and articulate the specific commercial opportunities in Quebec — taking into account local consumption trends, the evolving competitive landscape, and the dynamics unique to Quebec food retailEnsure that the national commercial strategy is appropriately adapted for the Quebec market — and advocate with conviction for Quebec's specific needs within the national organizationStay current on Quebec consumer trends, competitive landscape developments, and retail environment changes — and translate these insights into concrete commercial actionsNew Product Commercialization — QuebecOwn the Quebec commercialization of every new Wonderbrands product launch — ensuring that listings are secured, shelf placement is optimized, promotional support is in place, and velocity targets are tracked from day oneLead the customer presentation process for new products at Quebec retail accounts — developing Quebec-specific commercial stories that resonate with Quebec buyers and consumersWork closely with the Go-to-Market Enablement team to ensure Quebec is fully integrated into every national launch planIdentify Quebec-specific product opportunities and bring them to the attention of the product development and commercialization teamsBroker Network Management & DevelopmentWork in close collaboration with Wonderbrands' Quebec Broker network — ensuring Brokers are fully informed, activated, and equipped for every product launch and promotional programDefine clear execution standards for the Quebec Broker network and rigorously track performanceDevelop productive working relationships with Broker partners so that Wonderbrands is seen as an organized, reliable, and high-priority supplier to representIdentify opportunities to improve field execution through the Broker network and implement the necessary corrective actionsTeam Leadership & DevelopmentLead, develop, and manage the Quebec sales team — setting clear expectations, providing regular coaching and constructive feedback, and building a high-performing and competitive teamDevelop the commercial capability of your team through structured coaching, rigorous RGM tools and frameworks, and real-time feedback on customer interactions and negotiation outcomesCreate a performance culture within the Quebec team — where results are tracked transparently, accountability is non-negotiable,



and continuous improvement is a shared expectationIdentify and develop the next generation of Quebec commercial talent within WonderbrandsRequirementsExperience10+ years of progressive commercial experience in the CPG or food and beverage industry, with a significant portion of that experience focused specifically on the Quebec marketDeep and current relationships with buyers at major Quebec banners — including Maxi and Metro — you are known and respected by the people who make listing and promotional decisions at these bannersDemonstrated experience in revenue growth management — including pricing strategy, promotional architecture, trade investment optimization, and price pack architecture — in a Quebec CPG contextProven track record managing complex commercial negotiations with major Quebec food retailersExperience managing and developing a sales team in QuebecExperience managing and activating a Broker network in Quebec is a significant assetLanguageFrench is your primary professional language — you conduct buyer meetings, internal Quebec team communications, and customer negotiations in FrenchFull professional proficiency in English is required for communication with the national Wonderbrands leadership teamSkills & CompetenciesQuebec retail expertise — you understand the Quebec retail landscape at a depth that goes well beyond what is visible in the data; you know the buyers, the dynamics, the unwritten rules, and the history of this marketRGM discipline — you build rigorous pricing and promotional architectures, you model trade investment ROI with precision, and you make pricing decisions based on data and strategyNegotiation — you are a skilled and confident negotiator who prepares thoroughly, reads the room accurately, and finds outcomes that work for both Wonderbrands and the retailerCommercial storytelling — you build compelling commercial cases for products, pricing decisions, and promotional programs and present them in a way that wins the roomAnalytical rigour — you are deeply comfortable with Nielsen, IRI, and retailer POS data and use it to build arguments, identify opportunities, and track performanceSpeed and decisiveness — you make good decisions quickly, execute without waiting for perfect information, and adapt as you learnStrategic thinking — you can zoom out and see the Quebec market as a whole, identify where the real opportunities are, and build a coherent plan to capture themCharacterYou are deeply rooted in Quebec culture — you understand the consumer, the retail community, and the business environment in a way that cannot be learned from a distanceYou are intensely competitive — you are not satisfied with moral victories or partial wins; you want Wonderbrands to lead the bread aisle in QuebecYou are direct and confident — you communicate clearly what the Quebec market needs, even when it is difficult to hear, and you back your positions with data and convictionYou move fast — you do not wait for perfect information or perfect alignment; you act with whatyou have and adjust as you learnYou are a relationship builder — you invest in the people around you, inside and outside the organization, and your network in the Quebec CPG and retail community is one of your most valuable professional assetsYou develop people — you take your team's growth seriously and you are proud when the people who work with you go on to greater responsibility#J-18808-Ljbffr

📌 Directeur(Trice), Ventes Québec & Gestion Des Revenus / Director, Quebec Sales (Longueuil)
🏢 Wonderbrands
📍 Longueuil