Position Overview

We are a growing construction company specializing in residential foundation and basement underpinning projects. We are seeking a highly organized, proactive, and marketing-savvy professional to support the Owner directly while managing inbound sales and coordinating our day-to-day digital marketing efforts.

This is a high-impact role that sits at the intersection of leadership support, revenue generation, and brand visibility.

The ideal candidate has experience in communications, PR, marketing coordination, or digital campaign management — but is comfortable operating inside a fast-moving construction environment.

Core Responsibilities

1. Executive Assistant

- Manage calendar, meetings, priorities, and follow-ups
- Organize email communications and internal documentation
- Prepare proposals, presentations, reports, and correspondence
- Track business initiatives and ensure execution
- Maintain strict confidentiality and professionalism
- Act as liaison between Owner, clients, suppliers, and third-party vendors

2. Inside Sales & Lead Management

- Respond to inbound web, phone, and referral inquiries
- Qualify leads (project scope, timeline, budget, location)
- Schedule consultations and site visits
- Track and manage pipeline in CRM
- Follow up with prospects to improve conversion rates
- Support proposal coordination and delivery
- Maintain high client service standards

3. Marketing & Digital Coordination This role oversees the company’s ongoing digital marketing efforts in coordination with third-party agencies.

Digital Vendor Management

- Act as primary point of contact for external marketing agencies
- Coordinate Google Ads (AdWords), Meta advertising, SEO, and content campaigns
- Ensure campaigns align with company revenue goals
- Monitor performance metrics and report on ROI
- Track marketing budgets and campaign spending
- Identify optimization opportunities





Campaign & Brand Support

- Assist in campaign planning and messaging
- Contribute to copywriting for website, ads, landing pages, and social posts
- Support light content creation and coordination
- Help manage social media calendar and publishing schedule
- Assist with press opportunities, partnerships, or media outreach when applicable
- Monitor online reputation and reviews

4. Administrative & Operational Support

- Budget tracking and invoice management (marketing & admin-related)
- CRM data accuracy and reporting
- Assist with event planning or partnership initiatives (if applicable)
- Improve internal systems and workflows

Ideal Candidate Profile We are looking for someone who is:

- Highly organized and detail-oriented
- Solid communicator (written and verbal)
- Comfortable speaking with clients and vendors
- Analytical and data-aware (can interpret marketing performance metrics)
- Confident managing multiple priorities
- Proactive and solutions-oriented
- Professional and discreet

Preferred Experience

- Background in Communications, PR, Marketing, or Digital Strategy
- Experience managing digital ad campaigns (Google, Meta, etc.)
- Vendor or agency coordination experience
- CRM and pipeline tracking experience
- Budget tracking and reporting
- Construction, real estate, or home services industry experience (asset)

Technical Skills

- Google Suite / Microsoft Office
- Basic knowledge of Google Ads & Meta Ads
- Social media management tools
- CRM systems
- Project management tools (Asana, Monday, etc.)
- Basic design tools (Canva, Photoshop – asset)

What This Role Is Not

- This is not a purely creative marketing position.
- This is not only administrative support.
- This is not just answering phones.

This is a revenue-support and executive-support hybrid role designed to help scale the business. Job Type: Full-time

Pay: $45,000.00-$65,000.00 per year

Work Location: In person

📌 Inside Sales & Marketing Coordinator (Etobicoke)
🏢 Rock Bottom Underpinning
📍 Etobicoke