Key Account Manager

? Location: Ajax, Ontario, Canada

? Industry: Personal Care Product Manufacturing

? Work Setting: Hybrid

Are you a customer-focused sales professional with experience in CPG, account management, and commercial strategy? This role offers the opportunity to lead customer business planning, manage trade investments, negotiate key commercial agreements, and collaborate with cross-functional teams to deliver sustainable growth.

Key Responsibilities

Customer Business Planning

- Deliver annual business plan objectives across assigned customers, brands, and categories.
- Develop strategic customer business plans aligned with Kenvue's growth objectives.
- Establish joint business plans that create value for both Kenvue and customer partners.
- Monitor performance against sales, profit, and market share objectives.

Key Account Management

- Build and maintain strong relationships with key customer stakeholders.
- Serve as the primary point of contact for assigned retail accounts.
- Develop collaborative partnerships that support long-term growth.
- Drive customer engagement and strengthen strategic business relationships.

Sales Growth & Commercial Execution

- Identify opportunities to increase:
- Sales Revenue
- Market Share
- Distribution
- Product Availability
- Customer Profitability
- Execute customer growth strategies and category initiatives.
- Support successful product launches and assortment expansions.

Negotiation & Customer Agreements

- Lead negotiations involving:
- Promotional Programs
- Merchandising Initiatives
- Price Adjustments
- Revenue Growth Management (RGM)
- New Product Listings
- Customer Investment Programs
- Distribution Agreements
- Ensure mutually beneficial commercial outcomes.

Trade Investment Management

- Manage customer trade spending and investment budgets.




- Analyze trade promotion effectiveness and ROI.
- Optimize investments to maximize sales and profitability.
- Ensure efficient allocation of customer funding and trade resources.

Forecasting & Financial Planning

- Prepare accurate:
- Sales Forecasts
- Monthly Estimates
- Trade Investment Forecasts
- Customer Revenue Projections
- Monitor business performance and identify forecast risks and opportunities.
- Partner with Finance teams to ensure forecast accuracy.

Business Analytics & Insights

- Leverage data and insights to drive business decisions.
- Analyze:
- POS Data
- Category Performance
- Inventory Levels
- Customer Trends
- Promotional Effectiveness
- Market Share Performance
- Translate complex data into actionable business recommendations.

Category Development

- Identify opportunities to grow categories and improve shelf performance.
- Support assortment optimization and distribution expansion.
- Collaborate with category management teams to maximize customer results.
- Improve product availability and inventory efficiency.

Cross-Functional Collaboration

- Partner with:
- Marketing
- Finance
- Supply Chain
- Category Management
- Shopper Marketing
- Align customer plans with internal business objectives.
- Lead execution of customer initiatives across multiple teams.

Day-to-Day Business Management

- Manage customer inquiries and operational requests.
- Handle deduction management and issue resolution.




- Maintain robust communication between customers and internal stakeholders.
- Support ad hoc business requests and strategic initiatives.

Required Qualifications

Education

- Bachelor's Degree in:
- Business
- Marketing
- Commerce
- Related Field

Experience

- 3-5 years of professional experience in:
- Sales
- Customer Development
- Marketing
- Business Analytics
- Category Management
- Experience managing customer relationships and business performance metrics.

Preferred Qualifications

- Consumer Packaged Goods (CPG) industry experience.
- Retail account management experience.
- Experience working with major retail customers.
- Trade investment management experience.
- Revenue Growth Management (RGM) experience.

Technical Skills Sales & Account Management

- Customer Business Planning
- Key Account Management
- Joint Business Planning
- Retail Sales Strategy
- Revenue Growth Management

Financial & Commercial Analysis

- Sales Forecasting
- Trade Investment Management
- Profitability Analysis
- Budget Management
- Financial Planning

Data & Analytics

- Business Analytics
- POS Analysis
- Customer Insights
- Trend Analysis
- Market Share Analysis

Systems & Tools

- Microsoft Excel (Advanced)
- PowerPoint
- CRM Systems
- Sales Databases
- Microsoft Copilot
- Microsoft Office Suite

Key Skills

- Key Account Management
- Customer Development
- Sales Strategy
- Business Planning
- Negotiation
- Trade Investment Management
- Category Management
- Forecasting
- Stakeholder Management
- Data Analysis
- Commercial Acumen
- Relationship Building

Core Competencies

- Strategic Thinking
- Analytical Problem Solving
- Customer Focus
- Results Orientation
- Communication & Influence
- Business Storytelling
- Cross-Functional Collaboration
- Adaptability
- Organizational Agility
- Independent Decision-Making

📌 Key Account Manager (Ajax)
🏢 SoTalent
📍 Ajax