Job Summary The primary role of the Lead Generation Representative is prospecting, cold-calling, research and initial contact of potential customers to build HubSpot upkeep, coordination, reporting, and cross-functional teamwork. This role is about understanding how businesses create waste metal and building relationships — not pitching.

Role & Responsibilities:

- Proactively prospect new opportunities via phone, email, and social media to build rapport with new customers
- Position Metalogics as a problem solver able to improve operational scrap flow
- Handle high-volume outbound outreach, including cold calling campaigns, and networking activities
- Screen inbound leads and qualify them for follow-up for New Business Manager
- Identify Prospect Qualified Leads through proactive contact and lead nurturing efforts
- Ensure smooth handoff of and coordinate follow-up actions
- Maintain accurate and updated records in HubSpot, logging prospect details and engagement history
- Use lead generation tools to uncover customer trends, track progress, and forecast pipeline opportunities
- Collaborate with the Marketing team to support promotional campaigns, marketing strategies, market outreach programs, & business development initiatives




- Attend trade shows, conferences, and industry events handling all the pre-event research and post-event follow up activities to maximize lead gen & engagement
- Achieve and report on KPIs such as calls, emails, meetings booked, and qualified leads
- Provide insights and performance reports to leadership via data-driven analysis

Skills and Qualifications:
- No experience required (co-op acceptable), must be weird and happy about it
- Will talk to anyone - strong comfort with high-volume outbound outreach.
- Familiarity with CRM systems
- Able to be professional while maintaining weird
- Comfortable talking to plant managers, operations managers, maintenance leads, and owners, anyone in blue collar environments

Pay: $50,000.00-$60,000.00 per year

Benefits

- Casual dress
- Company events
- Dental care
- Disability insurance
- Employee assistance program
- Extended health care
- Life insurance
- In office parking
- Paid time off
- RRSP match
- Vision care

Application question(s):
- Please confirm that you understand this role is in person on a full-time basis.

Work Location: In person

📌 Lead Generation Representative (Etobicoke)
🏢 Metalogics
📍 Etobicoke