About Palm Bites

Palm Bites is a growing Canadian food manufacturing company specializing in premium dates, chocolate-covered dates, chocolate bars, spreads, brownies, roasted nuts, and other innovative food products.

We are looking for a hands-on Marketing Manager to take ownership of our marketing function and help build the Palm Bites brand across retail, e-commerce, social media, wholesale, and other channels.

This is a stand-alone marketing leadership position. The successful candidate will be responsible for developing marketing ideas, planning campaigns, coordinating creative production, managing influencers, running digital advertising, executing promotions, and measuring results.

The Opportunity

We are looking for someone who understands the CPG and food manufacturing industry and knows how to turn a product into a strong consumer brand.

The ideal candidate has at least 3 years of marketing experience in CPG, food, beverage, confectionery, or food manufacturing, including experience in a supervisory, lead, or management capacity.

You will have the opportunity to take ownership of the marketing function and make a direct impact on brand awareness, customer engagement, sales, and business growth.

Key Responsibilities

Marketing Strategy & Campaign Management

- Develop and execute the company's overall marketing strategy and annual marketing calendar.
- Generate creative marketing ideas and convert them into executable campaigns.
- Manage the full campaign lifecycle, from idea generation and planning through execution, launch, and performance analysis.
- Develop promotional campaigns around new products, seasonal occasions, holidays, product launches, and special events.
- Coordinate marketing activities across retail, e-commerce, wholesale, social media, and other sales channels.
- Monitor campaign performance and make recommendations to improve ROI and customer engagement.

Social Media & Digital Marketing

- Develop and manage the company's social media strategy and content calendar.
- Generate creative ideas for Reels, TikTok, Instagram, Facebook, YouTube, and other relevant platforms.
- Plan, launch, and optimize paid social media advertising campaigns.
- Manage digital advertising budgets and monitor campaign performance, reach, engagement, conversions, and return on advertising spend.
- Identify emerging social media trends and develop content opportunities around them.
- Work closely with the sales and e-commerce teams to support online and retail sales.

Influencer & Content Marketing

- Identify, approach, negotiate, and coordinate with influencers, creators, and brand ambassadors.
- Develop influencer marketing campaigns aligned with brand objectives and target customers.




- Create briefs and campaign concepts for influencers and content creators.
- Track influencer campaign performance and ROI.
- Identify opportunities for user-generated content and community engagement.

Creative Content & Production

- Develop concepts and creative direction for product photography, videos, social media content, advertisements, and promotional materials.
- Coordinate with photographers, videographers, graphic designers, agencies, and other creative partners.
- Prepare creative briefs and ensure content reflects Palm Bites' brand identity.
- Coordinate photoshoots and video production from planning through final delivery.
- Ensure marketing materials are completed on time and meet quality standards.

Brand Management

- Maintain and strengthen the Palm Bites brand across all marketing channels.
- Ensure consistent messaging, visual identity, tone, and positioning.
- Develop creative ways to communicate product advantages, ingredients, quality, and brand story.
- Conduct competitor and market research to identify current opportunities and trends.
- Stay current with CPG, food, confectionery, social media, and consumer marketing trends.

Promotions & Events

- Plan and execute product promotions, sampling programs, seasonal campaigns, contests, giveaways, and other consumer initiatives.
- Support retail and wholesale marketing initiatives.
- Coordinate marketing activities for product launches and promotional events.
- Work with internal teams to ensure successful execution of campaigns and promotions.

Reporting & Performance

- Establish and track marketing KPIs.
- Prepare regular marketing performance reports for management.
- Analyze campaign results and recommend improvements.
- Monitor marketing spend and ensure activities are aligned with approved budgets.
- Measure customer engagement, campaign performance, lead generation, sales impact, and advertising ROI.

Required Qualifications & Experience

- Bachelor's degree or diploma in Marketing, Business, Communications, or a related field.
- Minimum 3 years of progressive marketing experience, preferably in CPG, food, beverage, confectionery, food manufacturing, or a similar consumer-focused industry.
- Previous experience in a supervisory, team-lead, or management role.
- Demonstrated experience managing marketing campaigns from concept through execution.




- Strong hands-on experience with social media marketing and paid social advertising.
- Experience working with influencers, content creators, photographers, and videographers.
- Strong understanding of consumer marketing and brand building.
- Experience developing social media content and marketing calendars.
- Strong project management and organizational skills.
- Excellent written and verbal communication skills.
- Ability to work independently and take ownership of the complete marketing function.
- Strong creative thinking with the ability to turn ideas into practical, measurable marketing initiatives.

Preferred Experience Experience in any of the following would be considered an asset:

- Chocolate or confectionery
- Dates and dried fruits
- Snacks and packaged foods
- Bakery or desserts
- Food and beverage
- Retail CPG
- E-commerce and DTC brands
- Amazon or marketplace marketing
- Product launches
- Influencer marketing
- Meta Ads Manager
- Google Ads
- TikTok Ads
- Shopify
- Google Analytics

What We Are Looking For We are looking for a doer, not just a planner.

The successful candidate should be comfortable taking an idea such as "Let's launch a campaign for our new chocolate bar" and turning it into a complete marketing program from developing the concept and content plan, arranging influencers and a photoshoot, creating the advertising campaign, launching the promotion, monitoring results, and reporting on performance.

You should be creative, commercially minded, organized, and comfortable working independently in a fast-growing food business.

Compensation The base salary for this position is $65,000–$75,000 per year, based on experience and qualifications.

In addition to the base salary, the Employee shall be eligible to earn On-Target Earnings (OTE) of up to $120,000 per annum, inclusive of the base salary, based on the achievement of agreed-upon performance targets and incentive plans, as determined by the Employer.

The performance-based component will be tied to agreed marketing and business performance objectives.

Why Join Palm Bites?

- Opportunity to take ownership of the entire marketing function.
- Work with a growing Canadian CPG and food brand.
- Direct impact on brand growth and sales.
- Opportunity to build and execute creative campaigns from the ground up.
- Work across product launches, social media, influencers, retail, e-commerce, and promotions.
- Performance-based earning opportunity tied to business results.

If you are a creative and commercially minded marketing professional who enjoys building brands, creating campaigns, and seeing your ideas turn into real business results, we would love to hear from you. Pay: $65,000.00-$75,000.00 per year

Benefits

- On-site parking

Work Location: In person

📌 Marketing Manager (Mississauga)
🏢 Palm Bites]
📍 Mississauga