General Bank of Canada (“GBC”) is a Schedule I Chartered Bank headquartered in Edmonton, Alberta, and part of the Wheaton Group. Since our entrepreneurial beginnings in the 1950s, we’ve grown into one of Canada’s fastest-growing small banks, delivering innovative financing solutions across the automotive, aviation, and commercial sectors.

At GBC, our values of Trust, Discipline, People First, and Innovation shape everything we do. Our agile, forward-thinking approach allows us to design smarter, more responsive banking solutions for a rapidly evolving digital world.

We’re proud to be certified as a Great Place to Work for seven consecutive years, reflecting our commitment to a culture where people feel supported, empowered, and inspired to do their best work.

Giving back is part of who we are. Since 1969, our long-standing partnership with United Way has supported meaningful volunteerism, fundraising, and community initiatives that make a lasting difference.

When you join General Bank of Canada, you become part of a team that’s not only shaping the future of banking but also strengthening the communities we serve. And yes, we genuinely love it here, and we think you will too.

The Opportunity

We’re looking for a permanent, full-timeNational Sales Manager to join our Retail Sales team and play an important role in our continued growth. At GBC, you won’t just fill a role; you’ll help build what’s next. This is a great opportunity to make a real impact, develop your skills, and grow your career in a dynamic, people-first environment.

Reporting to the National Director, Sales and Strategy, the National Sales Manager is primarily responsible for providing leadership to internal and external Territory Managers to oversee indirect retail loan volume growth and profitability. This role is actively engaged in strategic planning, development, and decision-making that provides portfolio optimization through market trends analysis, differentiation, and opportunities. Risk optimization within the retail portfolio is required to align with the Bank’s low risk appetite.

As a member of the mid-management Tactical Leadership Team, the National Sales Manager will contribute to enterprise-wide goals by participating in cross-departmental collaboration.

This is a nationally focused role suited to a self-directed and motivated professional who is comfortable working with a high degree of autonomy.

Position Details

- Workplace Model: Remote
- Working Conditions: This position requires travel across Canada. For candidates located in Edmonton this is approximately 25% of the employee’s work time and for candidates located outside of Edmonton, this is approximately 30%-35% of the employees work time.
- Salary Range:The salary range for this role is between$160,000 to $190,000 annually (Salary range reflects a combination of base salary and variable pay opportunity). Compensation is commensurate with qualifications.
- Deadline to Apply: Posted until filled.

Position Responsibilities

Strategic Direction

- Works closely with their direct leader to effectively communicate the progress of the retail indirect auto lending strategy, initiatives, business plans, achievement of forecasts, areas of opportunity, issues, and overall department feedback for achievement of goals.
- Works closely with the department’s leadership group on strategic planning, risk, incentives, reports, and initiatives that improve business outcomes.




- Builds strong relationships and manages the initiatives of the sales team, to the benefit of improving results on loan volume, profit, and risk optimization.
- Works closely with cross-departmental teams to enhance GBC effectiveness, service offerings, and achievement of enterprise goals.
- Optimizes risk reduction as it pertains to dealer relationships, especially those that pertain to the Bank’s Dealer Management Framework.
- Responsible for keeping abreast of market intelligence, industry knowledge, competition, GBC positioning, sales strategy, operational results, and the overall impact on identifying opportunities and threats.

Leadership, Coaching and Training

- Provides comprehensive leadership for Territory Managers (TM) employed by both the Bank and First Canadian, including coaching, development, onboarding, training, and performance management, supported through in person engagement and regular travel across Canada.
- Monitors key performance indicators for the line of business while providing leadership and guidance to the TMs to ensure benchmark levels are achieved.
- Creates and maintains an environment that promotes trust, creativity, initiative, accountability, and cooperation.
- Utilizes unique approaches that build on the skillset of each TM strengths/opportunities and personality; hence, supporting individual performance and development plans for each.
- Leads in a way that motivates teams, encourages collaboration, and maintains commitment to achieving key business outcomes.
- Provides leadership, training, tools, and direction to the sales team to support their targets, monthly forecasts, account planning, report optimization, and budgets.
- Oversees the achievement of customer service levels by ensuring the necessary tools and resources are available. Strives to consistently meet service standards that align with corporate core values.

What You Bring to the Table

Required Qualifications

- Demonstrated and substantiated leadership experience, typically gained through a minimum of five years, showing progressive role responsibility, evidenced by a clear record of effective leadership, decision-making, and measurable overall organizational impact. Candidates must be able to clearly articulate and evidence the scope, complexity, and outcomes of their leadership experience
- Knowledge of automotive, indirect lending, or related sales financial services.
- Intermediate to extensive consumer finance and credit knowledge.
- Demonstrated proficiency in computer applications, with intermediate or higher expertise in the Microsoft Office Suite.
- Knowledge of project management principles and practices.
- Ability to successfully fulfill the pre-employment screening requirements, including criminal and credit checks, as well as employment references from individuals who can provide direct insights into your performance and effectiveness in previous roles.

Preferred Qualifications

- Post-secondary education in the area of business, finance or automotive sales.

What GBC Brings to the Table At General Bank of Canada,



we offer more than just a paycheque. We offer the opportunity to build your career and elevate it to new heights. Our compensation package includes base salary, group advantages, and a matched retirement savings plan program.

Our group benefits ensure you and your dependents are covered for extended health, dental, and vision care. We also provide flexible spending accounts, replenished annually, to help cover additional medical and wellness expenses.

Recognized as one of the Best Workplaces for Mental Wellness in 2025 and 2026, we take mental health seriously. That's why we offer extra coverage for mental health practitioners and a dynamic employee assistance program.

As an employee, you can expect more than just our competitive compensation package, comprehensive group benefits, and matched retirement savings plan. We also offer the following:

- Generous paid time off to promote healthy work-life harmony.
- A collaborative work environment where your voice and opinions are valued.
- Exclusive employee perks, including discounts for various products and services.
- Beautiful downtown office location with an onsite gym and the best rooftop patio.
- Engaging social events, offering unique experiences and opportunities to connect with colleagues, meet new people and enjoy some fun.
- Professional development and tuition support to help you advance your career.
- Welcoming teams that celebrate diversity and prioritize inclusion.
- Give back to your community. As a proud partner of the United Way, we offer numerous initiatives throughout the year for you to get involved and make a meaningful impact.
- Make an impact. Join one of our employee-led committees to develop leadership skills, expand your network and contribute to our strong corporate culture.

How to Apply We invite you to apply directly through our Careers portal at generalbank.ca/careers. If you need assistance, you can contact us at [email protected]. While we appreciate all applications, only candidates selected for further consideration will be contacted directly.

Diversity, Equity and Inclusion

At General Bank of Canada, we believe that diversity drives innovation and fosters a culture of inclusion. We are proud to be an equal-opportunity employer, dedicated to creating a welcoming and supportive setting for all employees. We are committed to building a diverse and inclusive workforce that mirrors the rich diversity of our communities and customers.

Accessibility

We believe that accessibility is a fundamental aspect of our commitment to diversity, equity, and inclusion. Our goal is to ensure that every candidate has an equal opportunity to succeed during the interview process, and we will work with candidates requiring accommodations. If you require an accommodation, please reach out to our HR team directly ([email protected]).

Employment Equity

We welcome and encourage applications from individuals of all backgrounds and abilities, including those who are underrepresented in the financial services industry. We do not discriminate based on race, colour, religion, sex, sexual orientation, gender identity, national origin, disability, or any other legally protected status.

Applicant Privacy Notice To learn how we collect, use, and protect your personal information during the recruitment process, please review our Applicant Privacy Notice at the following link: https://www.generalbank.ca/careers/.

📌 National Sales Manager (Edmonton)
🏢 General Bank of Canada
📍 Edmonton