Drive impactful marketing strategies at Relay as a Performance Marketing Lead. Focus on optimizing diverse paid media channels with a $2-3M budget to boost business owners' success.In this role, you will manage Relay's performance marketing initiatives, leading the optimization of paid search, social, and more. This includes building campaigns while ensuring robust unit economics, specifically the LTV-to-CAC relationship.



Your expertise in SQL and analytical thinking will guide budget reallocations and performance assessments.Key Responsibilities:Optimize paid channels based on real-time performance metricsManage relationships with media buying vendors directlyBuild and enhance Relay's paid social program strategiesCollaborate with the Brand team for creative performance insightsAnalyze data using SQL for ongoing assessment of marketing strategiesRequirements:Experience managing $500k+ monthly ad budgetsProficiency in SQL and data-driven decision-makingExpertise across multiple paid channels beyond Google and MetaAbility to navigate ambiguous and changing environmentsProven track record of identifying current opportunitiesLeverage your marketing acumen to empower small businesses with Relay and enhance financial clarity.#J-18808-Ljbffr

📌 Performance Marketing Lead At Relay (Toronto)
🏢 Relay
📍 Toronto