Company Description CODEPAPER TECHNOLOGIES is a technology agency focused on helping businesses grow through innovative ideas, tailored solutions, and data-driven strategies. The team collaborates closely with clients to understand their challenges and design technology-led approaches that accelerate performance and scalability. By combining technical expertise with a strong focus on measurable outcomes, the company supports organizations in optimizing their digital presence and operational efficiency.

Joining CODEPAPER TECHNOLOGIES offers opportunities to work on diverse projects, contribute to impactful growth initiatives, and develop professionally in a fast-paced, results-oriented environment.

Role Description The Performance Marketing Specialist role at CODEPAPER TECHNOLOGIES is a full-time, on-site position based in Toronto, ON. The specialist will plan, execute, and optimize performance-driven campaigns across digital channels, including paid search, paid social, and display advertising. Day-to-day responsibilities include managing ad budgets, monitoring campaign performance, analyzing data, and preparing reports with actionable insights.

The role involves collaborating with internal teams to refine targeting, messaging, and landing pages to improve conversion rates and ROI. The specialist will also stay current with industry trends,



test new tactics and platforms, and contribute to the agency’s overall growth strategy.

Qualifications

- Strong skills in performance marketing, including paid search (e.g., Google Ads), paid social (e.g., Meta, LinkedIn), and display advertising, with a track record of managing and optimizing campaigns.
- Proficiency in analytics and reporting tools (e.g., Google Analytics, ad platform dashboards) to measure funnel performance, track KPIs, and make data-driven decisions.
- Experience with conversion rate optimization, including A/B testing of creatives, audiences, and landing pages to improve lead quality and campaign efficiency.
- Knowledge of digital marketing fundamentals such as SEO basics, remarketing strategies, and attribution models to support integrated marketing efforts.
- Strong communication and collaboration skills, with the ability to present findings, partner with cross-functional teams, and manage multiple projects in a fast-paced environment.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- Previous experience in an agency, tech, or growth-focused setting is an asset; familiarity with marketing automation or CRM tools is beneficial.

📌 Performance Marketing Specialist (Toronto)
🏢 CODEPAPER TECHNOLOGIES
📍 Toronto