Toronto, ON | Full-time | Hybrid

Matte PR is looking for a sharp, culturally curious PR Specialist to join our Toronto team.

We are an independent communications agency working with ambitious, design-minded companies building what’s next across business, culture and the built world.

Our work is grounded in a simple philosophy: Slow Burn. Strong Reach. We believe the best PR builds over time through robust ideas, meaningful relationships and a clear understanding of what makes a story matter.

This role is for someone who understands the fundamentals of public relations and is ready to take greater ownership of their work. You know how to spot a story, write a compelling pitch, research the right journalist and keep an account moving. You follow the news, culture, social media and the digital landscape, understanding how conversations take shape, where attention is moving and why certain ideas break through.

What You'll Do

You'll work across a portfolio of Matte PR clients, supporting media relations, content development and day-to-day account execution.

You'll

- Develop media lists and identify relevant journalists, editors, producers, creators and industry voices.
- Contribute to the process and deployment of media pitches, press releases, briefing materials, media alerts and other communications.
- Proactively pitch stories and build relationships with media.
- Monitor the news cycle and identify timely opportunities for clients to contribute to relevant conversations.
- Research cultural, industry and media trends to inform communications strategy.
- Coordinate interviews, product requests, media opportunities and press materials.




- Track coverage and prepare thoughtful client reporting.
- Support client meetings, agendas, status reports and day-to-day account management.
- Contribute ideas to PR strategies, launches, events and creative campaigns.
- Work collaboratively with Matte PR's team, clients and external partners.
- Help keep projects organized, deadlines moving and details accounted for.

Who You Are

You have 2–3 years of experience in public relations, communications, media or a related field, ideally within an agency environment.

You're someone who

- Is an excellent writer and communicator, with the ability to curate different voices for different industries and personalities.
- Understands what makes something newsworthy.
- Knows the difference between sending a pitch and actually pitching.
- Is comfortable reaching out to journalists and developing relationships over time.
- Has strong research instincts and pays attention to the world beyond your immediate client list.
- Can manage multiple accounts, priorities and deadlines without losing the details.
- Is organized, resourceful and proactive.
- Is obsessed with their craft.
- Has strong judgement and knows when to ask a question, when to make a recommendation and when to take initiative.




- Is curious about the intersection of culture, business and how people live.

What We're Looking For

We're looking for someone who is deeply curious about culture, not just what's popular now, but what's emerging next. You pay attention to the ideas, subcultures, technologies, behaviours and creative movements bubbling beneath the surface, and you're interested in how they might shape the mainstream years from now.

You connect dots across industries, follow signals others might overlook and think beyond the immediate news cycle. You're interested in forecasting, cultural shifts and understanding not only what people are talking about, but why it matters and where it could lead.

About Matte PR

Matte PR is a Toronto-based public relations agency helping ambitious brands build visibility, credibility and lasting influence.

We've worked with companies and leaders across design, lifestyle, hospitality, real estate, finance, travel and culture. Our approach combines strategic communications, media relations, thought leadership, digital growth and cultural intelligence to build reputations that compound over time.

Slow Burn. Strong Reach.

To Apply

Please send your resume and a short introduction telling us about yourself, what drives you and why you'd like to join Matte PR. We'd also love to know what you're reading, watching or paying attention to right now.

A note on compensation: We know compensation matters, and we won't leave the conversation until the end of the interview process. We'll discuss salary openly in our first conversation.

Apply at [email protected].

📌 Public Relations Specialist (Toronto)
🏢 Matte PR
📍 Toronto