Working ConditionsThis position is offered in a hybrid working model, with a minimum of three days per week in office required. The job may require limited off-hours work and performance of work under challenging deadlines. The successful candidate must be located in the Greater Toronto Area.About the CandidateYou’re an insatiably curious marketer and strategic thinker with a solid appreciation for data-driven results and finding innovative ways to reach and engage new audiences. You’re fascinated by consumer behavior. You know how to turn aspirational goals into realized success. “Execution excellence” is second nature to you. You’re adept at bringing together multiple ideas and data points and synthesizing them into a unified point of view—even when there is ambiguity. In fact, other people come to you when they need help elevating their presentations because you are just that good. But most importantly, you want to be part of a culture of problem‑solving, smart, and collaborative team members who are committed to producing innovative and exciting work that helps grow BMO’s net customer base – our bread and butter.Role OverviewAs a part of the Canadian Personal Banking Marketing team, you will be accountable for building strategy, development, flawless execution, and continuing improvement of mass media campaigns, tactics and plans that support the Canadian Everyday Banking portfolio, and more specifically growth of the BMO mass consumer market.Marketing WorkstreamsFull funnel Marketing campaign strategy & executionEDB cross sell strategy & executionBMO.Com optimizationBranch collateral / frontline marketing supportResponsibilitiesWithin the first 30 daysBuild relationships with business and functional group partners including product, customer growth, legal and compliance,



and other groups as needed.Develop a comprehensive understanding of our current mass media landscape to strategize performance improvement initiatives.Track and analyze performance data to measure effectiveness and find opportunities for improvement.Within the first 60 daysDesign and produce regular and ad‑hoc reports and dashboards.Monitor progress against milestones and recommend and implement adjustments as necessary to meet business objectives.Identify emerging issues and trends to inform decision‑making.Develop and maintain relationships with internal/external partners to include vendors and suppliers.By the end of your first 90 daysDrive mass acquisition excellence, including integrated marketing acquisition campaigns, creative and collateral, and digital optimization opportunities.Partner closely with customer growth, product, and other partners to innovate our offerings and best position BMO to win vs. competitors.Post‑mortem reporting & analysis.Manage end‑to‑end structuring of existing/new direct marketing campaigns from strategy, objectives, customer offer, marketing channels, sales & marketing, financial, technical & process requirements, and ensure integration with mass and local marketing initiatives.Provide customer and environmental insights to influence business decisions.Analyze customer strategy effectiveness and recommend adjustments and reprioritization as appropriate.Develop, manage and execute direct marketing strategy.Ensure all marketing programs are developed and executed in accordance with internal policies, procedures and standards, and external legal and regulatory requirements.Track, monitor and evaluate marketplace activities with respect to direct marketing and the business/group objectives, assessing impacts and making recommendations.Provide specialized consulting, analytical and technical support.Exercise judgment to identify, diagnose,



and solve problems within given rules.Work independently and regularly handle non‑routine situations.Broader work or accountabilities may be assigned as needed.Take measured risks while protecting the bank by applying our Risk Management Framework in the execution of your role, in line with our Risk Culture and within our approved Risk Appetite, making sound and risk‑informed decisions that align to business strategy, protect assets, and adhere to applicable policy documents (Frameworks, Policies, Standards, Procedures and Supporting documents), laws and regulations.QualificationsTypically between 5-7 years of relevant experience and post‑secondary degree in related field of study.Bachelor’s degree in business administration, marketing, advertising or related field.MBA in Marketing/Business/Financial Services preferred.Deep knowledge and technical proficiency gained through extensive education and business experience.Verbal & written communication skills – In‑depth.Collaboration & team skills – In‑depth.Analytical and problem‑solving skills – In‑depth.Influence skills – In‑depth.Data‑driven decision making – In‑depth.Strategic storytelling – expert.Salary & Compensation$69,000.00 - $129,000.00SalariedBMO Financial Group’s total compensation package will vary based on factors such as location, skills, experience, education, and qualifications for the role, and may include a commission structure. Salaries for part‑time roles will be pro‑rated based on number of hours regularly worked. For commission roles, the salary listed above represents BMO Financial Group’s expected target for the first year in this position. The compensation package may include performance‑based incentives, discretionary bonuses, as well as other perks and rewards. BMO also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans.EEO StatementBMO is committed to an inclusive, equitable and accessible workplace. By learning from each other’s differences, we gain strength through our people and our perspectives.#J-18808-Ljbffr

📌 Senior Marketing Manager, Customer Acquisition - C$69,000 - C$129,000 A Year (Toronto)
🏢 BMO Financial Group
📍 Toronto