Sales Manager – Residential Real Estate

Essence Properties | Lower Mainland, BC

Essence Properties is seeking an experienced, highly motivated Sales Manager to lead the sales program for Tempo, one of our active residential communities.

This is a hands-on leadership role for someone who knows how to drive sales results, lead a high-performing team, build strong Realtor relationships, and execute a focused sales strategy.

The successful candidate will take ownership of the day-to-day sales program and work closely with the Essence Sales & Marketing team to continually evaluate pricing, incentives, competitive positioning and sales strategy.

Key ResponsibilitiesSales Leadership & Performance

- Take ownership of the sales program with a strong focus on achieving project sales targets.
- Develop and execute sales strategies designed to drive sales performance and achieve project objectives.
- Lead, motivate and hold accountable the on-site sales team, including Sales Representatives and Sales Coordinators.
- Establish clear sales goals and actively manage individual and team performance against targets.
- Maintain a strong presence on the sales floor and actively participate in prospect follow-up, Realtor relationships and closing opportunities.
- Identify barriers to sales and proactively recommend changes to pricing, incentives, product positioning or sales approach.
- Maximize revenue opportunities while maintaining the positioning and value of the project.
- Create a high-performance sales culture focused on urgency, accountability, follow-up and exceptional execution.

Realtor & Prospect Engagement
- Develop and execute a proactive Realtor outreach strategy focused on generating qualified traffic and sales.
- Build and maintain strong relationships with key Realtor partners, local brokerages and the broader Realtor community.
- Regularly engage Realtors regarding available inventory, incentives, project updates and sales opportunities.
- Ensure all prospects receive consistent, timely and strategic follow-up from the sales team.




- Build a positive Essence brand experience for purchasers, Realtors and prospective buyers.
- Ensure the team can clearly communicate the value proposition of Tempo and the advantages of purchasing within the community and surrounding neighbourhood.

Sales Strategy, Pricing & Market Intelligence
- Work closely with Essence's Sales & Marketing leadership on sales strategy, pricing, incentives and inventory positioning.
- Monitor absorption, traffic, lead quality, conversion rates and buyer feedback to identify opportunities and required changes.
- Conduct and analyze regular competitive market reports.
- Stay current on competing projects, pricing, incentives, inventory releases and market activity.
- Collect and analyze relevant market data to support pricing and sales recommendations.
- Provide timely, actionable sales intelligence to the Sales & Marketing team.
- Participate in sales and marketing strategy meetings and contribute recommendations based on current market conditions and direct buyer feedback.

Sales Operations & Deal Management
- Oversee all deals generated by the sales team and ensure contracts, deposits, amendments and required documentation are accurately completed and processed.
- Maintain a solid understanding of the project's Disclosure Statement and Contract of Purchase and Sale and confidently address purchaser and Realtor questions within the appropriate scope of the role.
- Monitor firm and pending sales and proactively identify deals requiring additional attention.
- Maintain accurate inventory, sales and prospect information across all sales systems.
- Ensure registrant activity, prospect notes and follow-up activity are consistently maintained in the database.




- Prepare and review daily and weekly reporting on sales, traffic, leads, conversions, Realtor activity and other key performance indicators.
- Input and manage MLS listings as required.

Team & Sales Gallery Management
- Manage team scheduling to ensure appropriate Sales Gallery coverage while maintaining an efficient staffing structure.
- Ensure all team members are fully trained on project information, sales processes, contracts and applicable systems, including Avesdo and Lasso.
- Coach the sales team on prospect engagement, follow-up, objection handling and closing.
- Ensure Essence Sales Gallery presentation and service standards are consistently maintained.
- Work collaboratively with the Sales & Marketing team to evaluate the effectiveness of marketing initiatives, promotions and incentives.
- Support floorplan review, product positioning and other project-related sales initiatives as required.

What We're Looking For The ideal candidate is a Sales Leader. You understand that successful project sales require disciplined follow-up, strong Realtor relationships, constant awareness of the competitive market and the ability to adjust strategy quickly when results require it.

You will bring

- Proven experience in new-home or residential real estate sales, ideally within the Lower Mainland.
- Demonstrated success leading a sales team and achieving ambitious sales targets.
- Strong understanding of presale and/or new-home sales processes.
- Established relationships within the Lower Mainland Realtor community.
- Strong closing, negotiation and objection-handling skills.
- The ability to analyze sales performance, competitive information and market conditions and translate that information into action.
- Experience working with CRM and real estate sales platforms; experience with Avesdo and Lasso is an asset.
- Excellent communication, organization and leadership skills.
- A highly accountable, proactive and results-oriented approach.

Pay: $47,410.53-$151,461.94 per year

Work Location: In person

📌 Sales Manager (Langley)
🏢 Essence Properties
📍 Langley