Reporting to an SVP, Strategy & Innovation, you will provide senior project leadership on qualitative primary market research projects, inspiring your project team and nurturing the day-to-day client relationship, resulting in an excellent client experience. Leveraging your PhD, behavioral science expertise and skills, and collaborating closely with the team of strategists, you will develop deep human behavior-based insights to craft strategic business solutions, design and facilitate client co‑creation sessions that translate strategy into behavioral action. You will also contribute to thought leadership through the writing of behavioral science blogs and social media posts to expand our client’s understanding of how we uniquely apply behavioral science to the work we do.

Role
Responsibilities & Duties

Effectively leads multiple complex, multi‑phased qualitative primary and secondary market research projects such as integrated patient and HCP experience journeys, emotional drivers & barriers, concept development, optimizing and testing, etc. Oversees the project team, leads the day‑to‑day client relationship, and development of the strategic deliverables

Able to use market research insights to answer our clients’ broader business questions and challenges

Innovates with team of strategists, foresight practitioners and experience design experts to deliver new frameworks and thinking models to solve client business challenges

Leads all methods of fieldwork and is skilled at deep ethnographic interviewing. Has achieved mastery research skills across a range of modalities (e.g. interviewing, discussion groups, longitudinal digital ethnographic journaling, literature review, meta‑analysis, etc.)

Leads their project team in analysis, emerges the strategic story, crafts the strategy solution and identifies tactical behavioral solutions

Is skilled at emerging the deeper psychological drivers of belief and behavior, leading to the revelation of deep human insight, critical for client empathy and strategy creation

Will collaborate closely with an Executive Sponsor/project coach to act as a sounding board and to refine story and strategic solutions, and is open to feedback and interested in personal growth/learning

Contributes to or leads the design of and facilitates co‑creation workshops

Client Relationship

Engages clients in discussions around their larger business issues and identifies opportunities for deepening client relationships

Ability to identify strategic opportunities for a client beyond what has been requested in the RFP

Can become a trusted advisor

Expertly delivers behavioral science concepts in accessible,



salient, and compelling ways

Demonstrates confidence and knowledge when delivering findings and recommendations

Thought Leadership

Supports Behavioral Science thought leadership initiatives with other members of the strategy team: including writing several blog posts per year, leading the development of lunch and learns and other thought leadership initiatives

Identifies opportunities for behavioral science innovation within the FSi Strategy offering, leading to the development of new tools, perspectives, and offerings

Culture

Brings a strong growth mindset, with genuine openness to feedback and collaboration as core to learning, improving the work, and supporting one another

Relentlessly curious and always looking for the why behind the why behind the why

Actively contributes to a team and company culture of care and respect

Commits to creating an equitable and inclusive environment for members of the team and clients

AI Fluency & Judgment

Comfortable using AI tools to support research, analysis, and synthesis, with curiosity to learn and adapt as tools evolve

Exercises strong judgment about when AI adds value and when human expertise, interpretation, and empathy are essential

Approaches AI use thoughtfully, responsibly, and critically, with an awareness of its limitations, potential bias, and appropriateness in healthcare and qualitative research contexts

Experience & Qualifications

PhD in a Social Science or Behavioral Science related field: Anthropology, Medical Anthropology, Psychology, Sociology, or Cognitive Neuroscience preferred

Minimum of 3+ years of work experience in strategy and qualitative primary market research with HCPs, patients, caregivers, in the health sciences/pharma industry

Experience conducting and leading in depth interviews with a range of healthcare stakeholders

Proven success working with multidisciplinary and diverse teams

Excellent client relationship skills

Strong collaborator and ability to emerge great thinking from others

Strategic thinker with strong analytic and critical thinking skills

Commitment to empathy for research participants, our client, and members of the FSi team

Robust verbal and written communication skills





Demonstrated ability to manage multiple projects efficiently

Ability to travel (~10%) within North America for project work and business development

Requirements

Legal authorization to work in Canada, without sponsorship.

Education minimum: high school or CAEC (College or University is an asset)

Clear background check: Criminal, US Exclusions Database, US Denied Persons List, and EU, UK, and UN Sanctions List.

Compensation And Work-Life Balance

Pay scale: $100,000 - $130,000 annual salary

FSi offers health insurance and an RRSP matching program for qualified employees.

FSi supports a 4‑day work week, from Monday to Thursday, to provide personal flexibility and support professional and personal development for team members.

Joining our team offers the opportunity for professional growth and adventure. You will work with highly experienced professionals, holding PhDs in Behavioral Science, Medical Anthropology, and other fields. You will benefit from these experts’ decades of experience in healthcare market research and consulting, to expand your own capabilities and help grow at FSi.

We look for people who:

Work in a way that upholds and promotes the FSI core values: Passion, Curiosity, Empathy, Agility and Frankness.

Contribute to and develop a culture of collaboration, nimbleness, care, and respect.

Create an equitable and inclusive environment for members of the team and clients.

Understand that Friday is flexible, not guaranteed time off (while we strive to maintain a 4‑day work week, we ask that team members are flexible around client needs).

Can attend Quarterly Town Halls in‑person (held on Fridays)

Understand that we are consultants and, while we strive for typical business hours, sometimes work extends beyond the 9–5 workday.

Assist colleagues outside of the current project you are working on (e.g., proposal development, brainstorms, thought leadership, etc.).

Applying
Fresh Squeezed Ideas celebrates diversity in both its cutting-edge solutions and its workforce. We strongly encourage applications from Indigenous peoples, racialised people, people with disabilities, people from gender and sexually diverse communities and/or people with intersectional identities who are eligible to work in Canada and travel to the US. We understand that experience comes in many forms. We’re dedicated to adding new perspectives to the team - so if your experience is this close to what we’re looking for, please consider applying.

If you are interested in this role and meet the criteria, we would love to hear from you!

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📌 Senior Strategist (Manitoba)
🏢 FSi CX, a Division of Fresh Squeezed Ideas
📍 Manitoba