Schedule
Tuesday - Saturday

Pay
$35.00 - $38.00/ Hr., DOE + commission opportunities and occupancy bonuses

Job Summary
The Director of Sales embodies Yoi Shigoto, “the good work,” by driving the sales efforts and outcomes of the senior living community, which includes managing inquiries, tours, professional referral development, first impressions, and understanding market trends and updates. This role is essential for establishing MBK Senior Living as the senior living provider of choice from the first initial contact.

Essential Duties

Lead community’s sales efforts and maintain budgeted occupancy by increasing qualified inquiries, tours, and professional referrals (85%)

Respond to new inquiries from multiple channels, entering all completed sales activities and detailed notes within the CRM in real time

Utilize MBK follow-up plans to achieve desired communication levels with new inquiries, scheduling next steps per MBK Hot/Warm/Cold expectations

Complete thorough database management within the CRM in real time, ensuring every interaction is captured

Serve as primary point of contact for prospects/families and referral agencies until move‑in process begins with the Executive Director

Assist in training community team on first impressions, inquiry calls, and effective tours with prospects and professionals

Collaborate with the Executive Director to embed sales responsibility in all community team members, providing training when necessary

Conduct daily community walkthroughs, ensuring model apartments and common areas are show‑ready at all times

Build and maintain relationships with industry influencers, professional referrals, and key community partners to promote the community and attract residents

Perform qualified outreach: 7‑10 face‑to‑face interactions weekly, maintain detailed CRM notes, and develop referral strategies

Plan and conduct internal events to showcase communities and attend local market events

Create, update,



and manage quarterly Sales and Marketing Plans in collaboration with the Executive Director

Develop understanding of operating budgets, revenue generation, and value pricing to achieve financial goals

Analyze market research, adjust marketing strategy, and maintain knowledge of local trends and competitors

Provide concierge team with relevant information for upcoming tours, ensuring a “WOW” experience for all visitors

Maintain up‑to‑date CRM with contact information, detailed notes, and scheduled next steps, using MBK plans and personalized strategies

Manage community fee receipts and coordinate Moving‑in process with department managers

Attend, coordinate, and sponsor community networking functions to promote community image and culture

Interview, train, manage, and resolve issues with Sales Assistants, following community policies and regulations

Participate in meetings and planning activities, including daily stand‑up, weekly sales and marketing meetings, and monthly all‑team member meetings

Present sales and marketing initiatives at community meetings and work with the Executive Director to price apartments and maximize revenue

Determine appropriate incentives within community guidelines to close sales and move residents into the community

Communicate effectively with Executive Director, Regional Directors of Sales and Operations, and VP of Sales & Marketing

Non‑Essential Duties

Perform other duties or special projects as assigned by the Executive Director

Ensure compliance with all federal, state, and local laws and regulations,



and community policies affecting the department

Display professionalism and empathy when interacting with residents, team members, and visitors

Collaborate and lead with teamwork, presenting a consistent professional image

Confirm all promotional materials and communication are aligned with MBK principles, core values, and professional image

Supervisory Responsibilities

Sales Assistant: 0 to 1 employee

Minimum Requirements

College degree or relevant experience required

Sales and Marketing experience preferred, with a successful track record

Clear background checks and health screening (negative TB test within last 6 months)

Valid state‑issued driver’s license and insurance

Solid PC skills, familiarity with Microsoft Office (Word, Excel, Outlook, Email)

Excellent written and verbal communication skills in English

Comfortable speaking in public settings and presenting to small groups

Preferred Requirements

Bachelor’s degree coursework in communications, public relations, marketing, or related field

Successful track record in sales/marketing experience

Ability to work weekends, evenings, and flexible hours during peak service times

Benefits

Rich benefits package: Medical, Dental, Vision, and 401(k) matching up to 4%

Childcare and eldercare assistance

Flexible spending accounts

Team Member discounts

Equal Opportunity Employer
MBK is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, genetic information, or other protected class. The company is committed to providing access, equal opportunity, and reasonable accommodation for qualifying individuals in employment. To request accommodation, contact [email protected].

#J-18808-Ljbffr

📌 Director of Sales (Manitoba)
🏢 MBK Senior Living
📍 Manitoba