Sales Manager - Agricultural Division Norstar Industries Ltd. Morris, MB | Full-Time | Leadership Role
About Norstar Industries
Norstar Industries is a Manitoba-based manufacturer known for designing and building high-quality agricultural equipment that supports farmers across North America. With a strong reputation for craftsmanship, durability, and innovation, Norstar operates with the agility of an entrepreneurial business while maintaining the values of a family-owned company.

The organization is built on trust, accountability, and a deep respect for both its customers and its people. Norstar fosters a collaborative, fast-moving environment where leaders are empowered to make decisions, drive results, and continuously improve how the business serves its market.

Learn about us: www.norstarindustries.ca

Position Overview
Norstar Industries is seeking a Sales Manager to lead and elevate its Agricultural Division. This role is about building, leading, and strengthening a sales team that can consistently deliver growth and performance.

The Sales Manager will be responsible for setting direction, establishing accountability, and developing a team of experienced sales professionals. This individual will step into an established group with strong tenure and relationships and will be expected to earn credibility through leadership, sound judgment, and a clear, consistent approach to performance management.

Success in this role requires a leader who can balance respect for what has worked with the ability to implement structure, clarity, and forward-thinking sales strategies. This is a high-impact leadership position with direct influence on Norstar's continued growth in the agricultural market.





Key Responsibilities

Lead, coach, and develop the agricultural sales team to improve performance, consistency, and accountability

Establish clear sales targets, KPIs, and performance expectations aligned with company growth goals

Build trust and credibility with a tenured sales team while driving alignment and continuous improvement

Create and implement structured sales processes, reporting, and forecasting practices

Partner cross-functionally with production, customer service, and leadership to ensure alignment and execution

Identify opportunities for market expansion, product positioning, and revenue growth

Monitor and evaluate sales performance, providing regular feedback and coaching to the team

Support a culture of professionalism, integrity, and strong customer relationships across all sales activities

What Success Looks Like

A highly engaged and accountable sales team with improved performance metrics

Clear visibility into sales activity, pipeline, and forecasting

Consistent achievement (and growth) of revenue targets within the agricultural division

Strong alignment between sales, operations, and leadership

A culture of ownership, professionalism, and continuous development within the sales team

Qualifications & Experience

7+ years of experience in sales ,



with at least 3-5 years in a sales leadership or management role

Background in agriculture, manufacturing, or equipment sales strongly preferred

Proven track record of leading and developing high-performing sales teams

Experience implementing sales structure, KPIs, and performance management systems

Strong interpersonal and leadership skills with the ability to influence, build trust, and lead through change

Strategic thinker with the ability to translate goals into actionable plans

High level of integrity, professionalism, and sound judgment

Culture & Leadership Fit

Leads with integrity, respect, and accountability

Values relationships and earns trust through consistency and follow-through

Comfortable working in a faith-informed environment, regardless of personal religious affiliation

Thrives in a rapid-paced, hands-on, and non-corporate setting

Communicates openly and collaborates across departments

Takes ownership and operates with a long-term mindset

Compensation & Benefits

Competitive base salary + performance-based bonus tied to growth

Leadership-level compensation aligned with experience and impact

Opportunity to play a key role in shaping the future of a growing division

Collaborative and entrepreneurial work environment

Long-term career growth within a stable, values-driven organization

Why Join Norstar
If you are a sales leader who values accountability, believes in developing people, and wants to make a lasting impact within a respected agricultural company, this role offers both challenge and long-term opportunity.

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📌 Sales Manager – Agricultural Division (Manitoba)
🏢 Norstar Industries
📍 Manitoba