Description

We are seeking a highly motivated Sr. Program Manager, Fibre Build-to-Market Engagement (West) to serve as the critical operational link between TELUS' fibre network construction program and its Go-To-Market (GTM) activation teams. This role is accountable for translating build progress into successful, timely market launches — ensuring every community TELUS builds in is commercially ready before, during, and after construction. You will join a team of Program Managers across both Western and Eastern Canada, orchestrating the seamless handoff from network build to market activation. You will own the Build-to-Market playbook, govern market readiness criteria, and ensure that community sentiment and brand trust are all in place before commercial launch. This is a senior leader role at the heart of TELUS' national fibre expansion, requiring robust cross-functional coordination skills, a commercial mindset, and the ability to manage complex, multi-market programs simultaneously.

Key Responsibilities

- Own the Build-to-Market Transition - Serve as the accountable manager for the seamless handoff from network build to Go-To-Market activation, ensuring readiness across processes, community sentiment, and timing in every TELUS fibre build market.
- Govern Market Readiness Standards - Define, maintain, and enforce clear market readiness criteria — including build completion milestones, permitting status, messaging and brand alignment — required to trigger GTM activation across Western markets.
- Coordinate Cross-Functional Alignment - Serve as the primary interlock between Construction, Network, Supply Ops, GTM, and I&R; regional teams. Align all parties around a shared market-entry plan,



resolving trade-offs and dependencies to protect launch velocity and commercial outcomes.
- Translate Build Progress into Market Activation Plans - Convert real-time build milestones into targeted, market-ready activation briefs for each community. Coordinate with regional GTM and I&R; teams (West) on launch timing alignment and campaign readiness.
- Support Eastern Community Pipeline Readiness - Support planning and sequencing for Eastern Canada's next communities, including RFE (Ready for Engagement) timing, ensuring GTM and I&R; teams are engaged early and aligned on launch windows as the East pipeline scales.
- Safeguard Community Sentiment and Brand Trust - Develop and govern consistent branding, messaging, and scripting for TELUS' fibre co-investment entities in Western markets, ensuring field teams, Community Ambassadors, and partner organizations present a unified and compelling brand presence in every community.
- Proactively Identify and Mitigate Launch Risks - Anticipate and address risks across construction delays, community issues, competitive response, and customer experience gaps before they impact brand reputation or revenue.
- Drive Governance and Continuous Improvement - Support regular governance reporting, ELT updates, and program performance reviews.



Establish closed-loop feedback between field teams, community stakeholders, and commercial leaders to continuously refine the Build-to-Market playbook.

Qualifications

- Bachelor's degree in Business, Marketing, Engineering, Planning, or a related field (or equivalent experience)
- 5+ years of experience in program/project management, Go-To-Market execution, community engagement, or telecom/fibre infrastructure programs
- Demonstrated experience in collaborating with cross-functional teams and managing complex, multi-market programs simultaneously
- Strong commercial acumen with experience translating operational milestones into market activation plans
- Proven ability to manage multiple priorities and deliver results under tight timelines in a fast-paced environment
- Strong knowledge of telecom infrastructure, construction milestones, and/or supply operations is a strong asset
- Excellent communication, stakeholder management, and relationship-building skills
- Proficiency with reporting tools, dashboards, and program management platforms
- Bilingual (French/English) is an asset, particularly for Quebec market engagement

What We Offer

- Direct impact on the success of one of the largest fibre build programs in the region
- Own the critical Build-to-Market transition that drives customer adoption and commercial performance
- Join a national team of Program Managers supporting Eastern and Western markets
- Competitive compensation, performance bonus, and comprehensive benefits package
- Fast-paced, dynamic team culture with opportunities for growth and innovation

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📌 Sr. Program Manager, Fibre Build-to-Market Engagement (West) (Edmonton)
🏢 Telus
📍 Edmonton