Business Development and Marketing Associate
Workbench Energy is a fast-growing software and services company specializing in electricity markets and battery asset management. We help large power users, distributed energy resources, and grid-connected resources optimize revenues, cost savings, and asset performance. Our software, tools, and experience are leading the enablement of the modern power grid.

About the Role
As Business Development and Marketing Associate, you’ll play a key role on our team by identifying new sales opportunities, supporting marketing efforts and developing strategies for entering new markets. The role will be energetic and offer the opportunity to participate in many aspects of the company’s business development and marketing functions. Once you gain comfort with the industry and our suite of services, you will have the opportunity to fully own aspects of the marketing function and manage the complete sales cycle from introductory meeting to contract negotiation. You’ll be joining a team focused on growth, taking on a mix of projects and building unique industry experience that will lay the foundation for a successful career in the clean energy transition. We’re looking for candidates with a relevant university degree, some sales or account management experience, and a keen interest in the power sector.

Responsibilities

Research new markets and develop target lists

Generate new leads by clearly communicating sales offerings through email, phone, and in-person at industry events





Help create marketing content, social media posts and schedules

Design and execute email campaigns

Conduct high-level qualification and discovery calls with prospects

Participate in industry events and networking opportunities

Participate in the development of Workbench Energy’s marketing strategy

Support the sales team through assigned research topics and CRM system upkeep

As a member of a dynamic and entrepreneurial team, you will be involved in numerous elements of the business beyond the main responsibilities listed here

Desired Skills and Qualifications

2+ years of experience in sales or account management

Excellent written and verbal communication skills – strong phone presence

Positive, self-motivated

Demonstrated persistence, follow-through in pursuing new opportunities and nurturing long sales cycles

Passionate about power and sustainability

Thrive in a competitive environment

Proven problem-solving abilities

Team player! We are a small team, so fit is important

Certain services offered are technical in nature. Technical degree or relevant experience is a plus

Hybrid work – a combination of work-from-home and in-office

Office is downtown Toronto

On Target Earnings (Salary + Commission) $75,000-$95,000 with additional earning potential as your role expands

Seniority level: Entry level | Employment type: Full-time | Job function: Business Development and Sales | Industry: IT Services and IT Consulting

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📌 Business Development and Marketing Associate (Ontario)
🏢 Workbench Energy
📍 Ontario