Elevate member interactions at Tims Rewards as the Lifecycle & CRM Strategy Leader based in Toronto. Focus on developing strategic initiatives to enhance member engagement from onboarding to retention.This senior role entails owning the complete lifecycle strategy, optimizing engagement, and activating winback programs. You will drive a test-and-learn culture, collaborating with various teams to deploy precise campaigns that resonate with members. Your leadership will be instrumental in ensuring high-performing CRM initiatives.Key Responsibilities:Create and own the lifecycle strategy for CRMEstablish explicit behavioural objectives per lifecycle stageManage comprehensive campaign planning across channelsCollaborate closely with MarTech for deployment accuracyAnalyze performance data for continuous improvementRequirements:6-10+ years in lifecycle marketing or CRMStrong execution experience across digital platformsAbility to translate insights into actionable strategiesProficiency in stakeholder managementFocus on engagement, retention, and personalizationBring your strategic mindset to Tims Rewards and transform how members engage and experience loyalty.#J-18808-Ljbffr

📌 Lifecycle & Crm Strategy Leader (Toronto)
🏢 Tims Rewards
📍 Toronto