The Sales Manager - Consumer Health, will drive the growth and market penetration of Thrive products in Canada by strategically managing key accounts and distributor relationships. The incumbent is responsible to develop and execute sales strategies that align with company objectives, fostering solid partnerships with retailers and the distributor, and ensure efficient product distribution. This role is pivotal in enhancing brand presence, achieving sales targets, and supporting the company’s mission to help individuals quit smoking through effective nicotine replacement therapies.

Responsibilities
Strategic Account Management

Develop & nurture solid commercial relationships with Canadian distributor and key trade partners

Contract negotiation: In partnership with the distributor, negotiate terms, pricing structures, and promotional agreements with key accounts

Joint Business Planning: Collaborate with distributors and key accounts to develop annual business plans that drive mutual growth, achieving targets

Work to identify distribution account/channel gaps and pen/share growth opportunities across the Canadian retail trade

Sales Strategy & Execution

Create comprehensive sales plans to meet and exceed revenue targets for Thrive products

Launch promotional campaigns and new product introductions in collaboration with the marketing team

Coordinate in-store promotions and visibility initiatives to enhance brand presence

Track sales metrics and key performance indicators (KPIs) regularly

Adjust strategies based on performance data and market feedback to optimize results

Identify & develop incremental business plans such as private label & tenders

Manage relationships with distributors to ensure efficient product distribution





Monitor distributor performance and compliance with contractual agreements

Address any logistical challenges to prevent stock shortages or delays

Ensure distributor activities support overall sales objectives for Thrive

Provide training and support to distributor sales teams to enhance their effectiveness

Organization

Communicate with all levels of the organization to ensure buy-in of sales plans and priorities

Communicate with all levels of the organization to reflect their business needs into marketing plans

Stay informed about market trends, retailer strategy, shopper behaviors, and competitor activities

Prepare and present regular sales reports and forecasts to senior management. Provide actionable recommendations based on data analysis and market insights

Experience & Skills

10+ years in Consumer Health (over the counter) sales on strategic top accounts (one of Shoppers Drug Mart, Walmart, Jean Coutu)

Experience of managing a distributor relationship with demonstrable influence and results

Strong communication, presentation, analytical, & story telling capabilities

Solid hands-on experience with e-commerce

Strong leadership skills allowing to manage external distributors teams (if needed in the market)

Self-starter and self-driven

High agility level acting with speed - has courage to take appropriate risks

Strong creativity – thinks out of the box – creates solutions even if challenging

Can easily navigate in ambiguous environment and intensely relies on intuition to drive ideas – can effectively bring strong rationale to intuition

Externally focused - driven by adding value to consumers and customers

*Candidate will be based locally in Canada without requiring work authorization or sponsorship now or in the future

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📌 Sales Manager - Consumer Health (Manitoba)
🏢 Dr. Reddy's Laboratories
📍 Manitoba