Our client is seeking a senior commercial leader to own and drive total national revenue performance. This is a true executive sales role with full accountability for growth, profitability, and market share across multiple revenue streams.

Please note this opportunity is open to candidates based in Vancouver, Calgary or the Greater Toronto Area

We require proven senior level account management experience within the Canadian packaged goods industry, with direct ownership of relationships with major national grocery retailers.

Candidates must have personally led and managed at least two of the following accounts: Walmart, Sobeys, or Loblaws.

In addition, this position requires hands on direct sales management experience. You must have led people, owned targets, and driven results.

CPG experience is mandatory. If you have not worked in packaged goods, this is not the right fit.

This individual will lead the Canadian sales organization and deliver sustained, profitable expansion across Buy/Sell, Buy Back, 3P DSD, and 3P Services models.

The Chance
As Director of Sales, you will:

Own total national revenue performance and market share growth

Develop and execute integrated go to market strategies

Lead national sales planning, forecasting, and performance tracking

Oversee national customer strategy across multiple revenue models

Optimize vendor programs to drive Buy/Sell and Buy Back growth

Expand 3P DSD and 3P Services through targeted acquisition and execution

Mobilize resources to close performance gaps and accelerate growth

Monitor competitive activity and protect margins

This role carries full accountability for revenue, margins, forecasting accuracy, and sales execution across Canada.

Leadership Responsibilities

Lead, coach,



and performance manage a geographically dispersed sales team

Recruit and develop top tier sales talent

Ensure disciplined pipeline management and forecasting

Partner closely with Operations to ensure seamless execution

Build succession strength and bench depth within the organization

Maintain high standards of professionalism, ethics, and accountability

Requirements
Candidates must clearly demonstrate the following:

CPG / Packaged Goods Industry Experience

You must have 10 to 15 years of progressive sales leadership experience within the packaged goods or CPG industry. Premium or branded product experience is strongly preferred.

Major Canadian Grocery Retailer Ownership

Proven senior level account management experience with major Canadian grocery retailers is required.

You must have had direct ownership of relationships with at least two of the following:

Sobeys

Loblaws

You must have led and performance managed a sales team. This role requires proven experience leading, coaching, and holding accountable a national or geographically dispersed sales organization.

Additional Requirements

Minimum 3 years of business development experience

Demonstrated success owning national revenue targets and delivering profitable growth

Strong commercial and financial acumenExperience managing revenue, margins, forecasting, and budgets

Strong executive presence and ability to operate at senior customer levels

Analytical, data driven, and performance focused

Experience leading change and improving sales processes

Preferred

Experience selling across multiple revenue models

Exposure to operationally driven businesses

SAP B1 experience

If you meet the required grocery ownership experience and have led high performing sales teams within the CPG sector, we would welcome a confidential conversation.

#J-18808-Ljbffr

📌 Director of Sales (British Columbia)
🏢 Summit Search Group
📍 British Columbia