We believe conversations will become the #1 way to shop.
At Gorgias, we’re building the platform that makes this real: a unified AI agent that sells, supports, and re-engages customers across the entire journey. Conversational Commerce is the future of ecommerce, and we’re leading that shift.
Our mission is to turn every interaction between a brand and its customers into a relationship: personal, seamless, and intelligent. By combining deep product expertise with the latest in AI, we’re making shopping feel more natural, human, and connected than ever before.
To win, we focus relentlessly on:
Quality: conversations that feel authentic and on-brand.

Experience: effortless shopping from chat to checkout.

Re-engagement: personal, 1-1 dialogue instead of noisy marketing.

The opportunity is massive. As AI reshapes how people buy, Gorgias is building the foundation for the next decade of ecommerce, where every brand has its own intelligent agent and every customer feels understood.
Join us to make Conversational Commerce real.
Overview We're hiring an SEO & AEO Strategist who thinks beyond editorial output and treats content as a system. In the age of AI, this role is about how content is structured, discovered, and surfaced — across both traditional search and AI-driven answer engines.
You'll design and scale machine-readable, high-performing content optimized for Google as well as AI platforms like ChatGPT and Perplexity. You should have a solid point of view on SEO, AEO, and emerging AI workflows, with hands-on experience in tools like AirOps and Profound.
What You'll Own Turning content into a scalable, structured system instead of one-off assets

Ensuring content is indexable, retrievable, and quotable by AI systems

Full ownership of our AirOps + Profound stack (AEO measurement, prompt sets, page-AEO scoring)

Bridging collaboration between Demand Gen and GTM

Responsibilities (1)



Answer Engine Optimization (AEO)
Track and optimize against our 500-prompt AEO measurement set (Profound + AirOps)

Drive primary KPIs: mention rate, Share of Voice, citation rate, first-mention rate, prompt sentiment

Maintain Gorgias's ecommerce moat vs. Zendesk; close gaps on generic support topics

Structure content for featured snippets, knowledge panels, and AI summaries

Optimize for AI-powered search experiences across ChatGPT, Claude, Google SGE, and Perplexity

Develop entity-based SEO and semantic search strategies

Implement and refine structured data (FAQ, HowTo, Product, etc.)

(2) SEO
Own and execute on-page, off-page, and technical SEO strategies

Implement LLM-ready schema markup beyond FAQ/HowTo (Article, Speakable, Dataset, ClaimReview, etc.)

Operate programmatic SEO at scale across comparison and integration pages

Build internal linking automation and optimize site architecture

Partner with engineering on Core Web Vitals, indexing, and technical improvements

Monitor rankings, traffic, and conversions using GSC, GA4, Ahrefs, or SEMrush

(3) Content Strategy
Partner with content and product marketing to build high-performing, intent-driven content

Build topic clusters and authority around key themes

Optimize existing content for both ranking and AI answer inclusion

Define guidelines for AI-friendly, citation-worthy content

(4) Analytics & Experimentation
Run experiments on content formats, schema, and AI visibility tactics





Report on the full KPI framework and surface actionable insights

Operate against existing metrics: AEO pipeline, mention rate, Share of Voice, prompt sentiment, citation rate, page-AEO score, and $ pipeline

Requirements 3–6+ years in SEO, organic growth, or search marketing

Hands-on AirOps/Profound (or equivalent) experience

Able to walk through an SEO/AEO project end-to-end and its revenue impact

Strong technical SEO fundamentals: crawlability, indexing, schema, site performance

Experience optimizing for AI assistants and LLM-driven platforms

Familiarity with AI search ecosystems and zero-click search trends

Proficient in Ahrefs, SEMrush, Screaming Frog, GSC, GA4

Builder mentality — data-oriented, revenue-focused, and collaborative across content, product, and engineering

AI at Gorgias
At Gorgias, AI is a natural extension of how we work and build. Our teams use it every day to research, write, analyze, code, and craft better customer experiences. Everyone has access to premium AI tools (ChatGPT, Claude, Granola & others) and an annual L&D; budget to explore new ones.
The real magic happens when we share what we learn. Our #powerup Slack channel is a digital petri dish of new tools and workflows, and each team has AI champions who showcase fresh ideas during weekly company-wide standups, now practically AI demo sessions.
We see AI not as a replacement for creativity or empathy, but as a multiplier, helping us move faster, think deeper, and serve customers better.
AI use in Recruiting at Gorgias
By submitting your application, you agree that Gorgias may collect and process your personal data for recruiting, workforce planning, and related purposes. For more information about how we process your data and your rights, please refer to our Applicant Privacy Policy.

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📌 SEO & AEO Strategist (Ontario)
🏢 Gorgias
📍 Ontario