As the Senior Manager, Digital Activation, your primary responsibility is to work closely with the Director to manage the client's objectives and oversee the day-to-day digital executions, with a focus on delivering strategic excellence. It is expected that you have a mid-level understanding of the total digital ecosystem and the roles each of the digital platforms play in the daily lives of consumers. A strong background in technology, analytics, and communication is key to success in this role. You will be responsible for bringing performance results to clients through robust marketplace partnerships, effective execution, and optimization. You will also tie the optimization metrics to the strategic intent of campaigns and the underlying business objectives.

Responsibilities

utilize Omni, in order to effectively leverage our people-based marketing platform to drive targeted audience activation, develop creative channel planning ideas, analyze digital content inventory, and contribute to the overall success of our marketing efforts.

Providing meaningful insights and interpretation of data, along with actionable recommendations based on your analysis

Tracking key media metrics and benchmarks to evaluate campaign performance.

Being flexible to work across different platforms and occasionally supporting buyers on platforms like Facebook, Amazon, and Google

Collaborating with internal teams to analyze primary and secondary data and develop data-driven marketing strategies for different target consumer groups.

Working closely with internal teams to develop pre-project measurement plans and conduct post-mortem project analysis to generate specific and actionable recommendations.





Building and maintaining productive working partnerships with vendors, client teams, and agency partners/teams.

Assisting the digital lead in providing advice and consultation on digital media strategies.

Supporting talent onboarding, coaching, and development within the team.

Education

Relevant post-secondary education, training, or equivalent experience

Certifications

Certifications in DCM, Google Analytics, and social platforms.

Skills

Must be proficient in media terminology, media math, and reach and frequency calculations. (Proficient)

Additional skill sets would include Attribution Modelling, working experience or knowledge of Data Management Platforms, etc. (Proficient)

Experience within digital performance, acquisitions (Lead Generation, ROAS) required. (Proficient)

Experience in key verticals such as Retail or Technology preferred or other relevant verticals. (Proficient)

Proficiency in Microsoft suite of tools, with high proficiency in Excel. (Proficient)

Search Engine Optimization (SEO) (Proficient)

Industry tools (DDS, Vividata, Prisma, Comscore, Pathmatics, etc.) (Proficient)

Some platform knowledge and ideally certifications (Facebook, Snapchat, LinkedIn, DV360, Trade Desk, Google Search, CM, etc.) (Proficient)

Experiences

2+ years Digital Media, including Buying, Trafficking, Analyzing, and Optimizing

Experience working on Retail, Ecommerce and Technology client

Omnicom Media is providing the compensation range that the company is willing to pay for this position based on the successful applicant’s education, experience, knowledge, skills and abilities.

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📌 Sr. Manager, Digital Activation (Ontario)
🏢 PHD
📍 Ontario