Who you are

- 5+ years of experience in Growth Marketing role

- Experience owning customer lifecycle programs from strategy through execution

- Hands-on experience with marketing automation platforms such as Iterable, HubSpot, Marketo, Mailchimp, Braze, or similar

- Experience partnering closely with Product teams on launches, messaging, or go-to-market initiatives
- A strong understanding of segmentation, experimentation, personalization, and customer journey optimization

- Excellent project management skills and the ability to manage multiple priorities in a fast-paced environment

- Strong written communication skills and an eye for crafting compelling customer messaging
- A data-informed mindset with a passion for experimentation and continuous improvement

- Experience using AI and automation tools (ChatGPT, Claude, Zapier, n8n, or similar) to improve workflows and productivity

- Familiarity with email deliverability and compliance best practices (CASL, CAN-SPAM, GDPR)

- Experience with paid acquisition channels (Google, Meta, LinkedIn, etc.)

- Basic HTML/CSS knowledge
- Experience working in HealthTech, SaaS, or another high-growth technology company

What the job involves

- We're looking for a Senior Growth Marketer to help shape the future of Fullscript Labs, one of our fastest-growing strategic investments. If you're someone who thrives in fast-moving environments, loves experimenting, and enjoys building growth engines from the ground up, we'd love to meet you

- This is a highly cross-functional role where you'll blend Growth Marketing, Lifecycle Marketing, and Product Marketing to help practitioners discover, adopt, and get value from our Labs experience. You'll partner closely with Product, Marketing, and Commercial teams while owning initiatives that directly influence growth across the customer journey

- If you're energized by ambiguity, excited to build, and love turning ideas into measurable business impact, you'll fit right in

- Own lifecycle marketing initiatives that drive activation, engagement, retention,



and growth across the Labs experience

- Build, launch, QA, and optimize campaigns across email, SMS, push notifications, in-app messaging, webinars, and educational content

- Develop onboarding and customer journey experiences that help practitioners quickly realize the value of Labs

- Partner closely with Product to develop messaging, positioning, and go-to-market strategies for new features, partnerships, and launches

- Design and execute growth experiments across lifecycle channels, continuously improving conversion, engagement, and customer outcomes

- Use segmentation, personalization, and automation to deliver relevant communications throughout the customer lifecycle

- Partner with cross-functional teams to identify recent growth opportunities and rapidly test ideas

- Capture customer stories, testimonials, and proof points to support product launches, marketing campaigns, and sales enablement

- Leverage AI tools and automation to improve campaign creation, workflows, and overall marketing efficiency

Benefits

- Reach your wellness goals with our benefits plan, discount on practitioner-grade supplements, and company-wide health and wellness programs

- Our dedicated DEIB Council ensures we advocate for equality and encourage positive change within ourselves and the community. We value the unique qualities and perspectives of our team

- You choose your own office with our Wherever You Work Well approach. Whether that’s in-person or at home, teams aren’t defined by geography. Output, not location, is our success metric so we also offer a flexible approach to your working hours, vacation, and personal days

- We empower each other to grow with lunch and learns, lean in circles, show-and-tells, and more. Everyone has something to learn and something to teach so we pride ourselves on growing as a team

- We're not just a company — we're a community. Team lunches, weekly town halls, birthdays, parties, and clubs are an essential part of our community and culture
- The health of our people relies on the health of our planet. We are certified carbon-neutral, taking our first big step in creating a more sustainable future

📌 Senior Growth Marketer (Toronto)
🏢 Fullscript
📍 Toronto