Overview Entity: WELL Health Technologies Corp.
Position Title: Sr. AI Enabled Content/Growth Strategist
Salary Range: $95,000 - $115,000 CAD per annum
Job Class: Full Time
Work Location: Vancouver, BC (preferred) or Toronto, ON
About the Company: WELL Health is modernizing healthcare by making it more proactive, preventative, and patient centered. We support clinicians with best-in-class digital tools while helping patients access trusted health information and continuous care. Preventative healthcare and longevity are central to our long-term mission. As we expand in this space, we are investing in thoughtful, research-driven communication that builds trust and drives meaningful engagement with consumers. This role will directly shape how audiences understand and engage with their health.
Position Summary: The Sr. AI Enabled Content/Growth Strategist is a senior individual contributor responsible for developing and executing WELL Health’s organic content and lifecycle growth strategy. This role blends healthcare research and expert-level writing, direct-to-consumer storytelling, lifecycle and CRM communication strategy, organic go-to-market strategy, and AI-enabled research and content workflows. You will both develop strategy and personally produce high-quality content, ensuring it supports acquisition, engagement, trust, and long-term customer relationships. This is not a pure content role and not a paid media role. It is a strategic organic growth role grounded in credibility, measurable impact, and AI-enabled productivity.

What you will be doing

Organic Growth & Content Strategy

Develop and refine WELL Health’s organic content strategy aligned with marketing objectives

Identify market opportunities, search demand, and content gaps using AI-assisted analysis

Define how content supports each stage of the funnel: awareness, consideration, conversion, and retention

Partner with internal teams to align messaging with priority initiatives

Contribute to experimentation frameworks to continuously improve performance

Research & Content Development

Conduct research on preventative healthcare, longevity, and related topics

Use AI-assisted research workflows to synthesize medical literature and credible sources

Translate complex health topics into clear,



responsible consumer education

Write high-quality long-form and short-form content

Maintain rigorous standards around accuracy, citations, and healthcare claims

Lifecycle & CRM Communication

Design lifecycle communication programs including onboarding and lead nurture sequences

Define messaging and content sequencing across the customer journey

Collaborate with internal teams to deploy, measure, and optimize programs

Content & Engagement Strategy

Balance in-depth healthcare education with accessible, engaging content

Maintain a consistent and trusted direct-to-consumer voice

Build scalable AI-supported workflows to increase content output without sacrificing quality

Performance & Optimization

Measure how content contributes to organic traffic, engagement, conversion, and retention

Use performance data and AI-assisted analysis to refine strategy and messaging

Align content KPIs with broader marketing and business objectives

AI-Enabled Strategy & Workflow Development

Use advanced AI tools (e.g., ChatGPT, Claude, Perplexity) to accelerate research, analysis, and content creation

Design workflows that increase strategic output and content velocity

Explore multiple strategic hypotheses and messaging frameworks quickly

Apply strong editorial judgment and fact-checking to all AI-assisted outputs

What Success Looks Like (First 3–4 Months)

A clearly defined organic content strategy is established

Lifecycle communication programs are launched

Research-driven content is producing measurable engagement

Early contributions to acquisition and retention performance are visible

Strong collaboration across marketing, clinical, and leadership teams

Greater consistency in WELL Health’s consumer voice

You have

5+ years in content strategy, communications, or organic growth roles

Strong ability to independently research and produce high-quality written content





Demonstrated use of AI tools (e.g., ChatGPT, Claude, Perplexity) for research and strategic work

Strong prompt writing and AI workflow development skills

Experience working in regulated industries

Understanding of acquisition and lifecycle marketing

Experience collaborating with cross-functional teams

Preferred

Experience in preventative healthcare, healthcare, or longevity

Experience building lifecycle communication programs

The successful candidate

Thinks of systems, funnels, and lifecycle journeys

Balances analytical rigor with accessible storytelling

Writes with clarity, precision, and empathy

Exercises strong editorial judgment

Operates independently with accountability and ownership

Uses AI tools proactively to expand impact and productivity

Is motivated by improving health outcomes for Canadians

The salary for this position falls within a defined range and will be determined based on several factors, including the candidate’s experience, qualifications, skills, and the needs of the organization. At WELL, we are committed to fair and equitable compensation and aim to provide a competitive salary that reflects the value and expertise of the successful candidate.

WELL is committed to fostering a diverse, inclusive, and accessible workplace. We welcome and celebrate the diversity of applicants and team members across ability, race, gender identity, sexual orientation, and lived experience. We strive to create an environment where differences are valued and contribute to our collective success – this is the WELL Way.

This recruitment process uses automated tools, including artificial intelligence, to help review applications. Qualified human decision-makers review these results and make all final hiring decisions.

WELL has been independently certified as a Excellent Place to Work by the Great Place to Work Institute Canada. This recognition reflects our commitment to building a workplace culture rooted in trust, inclusivity, and employee well-being. It also aligns with our Healthy Place to Work pillar and the priorities outlined in our Sustainability Impact Report.

Want to read more about us: https://stories.well.company/

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📌 Sr. AI Enabled Content/Growth Strategist (British Columbia)
🏢 WELL Health Technologies
📍 British Columbia