ShopThing is a premium, influencer-led live shopping marketplace powered by video. We connect global distributors, top-tier creators, and a highly engaged community of over half a million customers to shop luxury handbags, footwear, apparel, and more.

Our biggest growth moments happen around high-impact live shows — creator events, luxury drops, seasonal tentpoles — that drive massive traffic spikes, new customer acquisition, and revenue surges.

We’re looking for a Senior Manager, Performance Marketing & Live Campaigns to own both our paid growth engine and the strategic planning of major live-show campaigns that bring customers into the app.

The Role
This is a highly revenue-focused role at the centre of our biggest growth moments.

You will:

Own paid acquisition strategy and budget performance

Plan and execute large-scale live-show campaigns that drive traffic into the app

Build hype, urgency, and repeatable traffic playbooks around tentpole events

Turn live shows into scalable acquisition funnels

This role blends performance marketing, campaign orchestration, and growth strategy. You are both the architect and the operator.

Responsibilities:
1. Live Show Campaign Strategy

Lead campaign strategy for high-impact live shows, creator launches, luxury drops, and seasonal tentpole events

Build pre-show, live, and post-show marketing plans designed to: Drive app installs, increase live attendance, maximize first-time purchasers, fuel retargeting pools

Develop integrated channel plans across paid, email, SMS, push, organic social, and creator channels

Create urgency-driven messaging strategies (limited inventory,



exclusivity, luxury access)

Build scalable “event marketing” playbooks that can be replicated across top-tier shows

2. Performance Marketing Ownership

Own paid acquisition strategy across Meta, TikTok, Google, YouTube, and emerging channels

Manage and allocate significant monthly budgets with clear ROAS, CAC, and revenue targets

Build, launch, and optimize campaigns hands‑on in-platform

Create paid traffic surges ahead of key live events

Optimize creative based on event performance data

Scale winning ad formats tied to live moments

3. Creative & Ad Strategy for Live Events

Produce high‑converting ads built around: Creator hype, product exclusivity, countdown urgency, social proof from past shows, turn top‑performing live‑show clips into paid ad assets

Develop structured creative testing frameworks (hooks, formats, audiences, offers)

4. Revenue & Budget Accountability

Own forecasting and budget allocation across always‑on and event‑driven spend

Monitor CAC, ROAS, LTV, and contribution margin

Evaluate event‑level ROI and optimise future campaigns accordingly

Present performance insights and recommendations to leadership

Qualifications:

6+ years in performance marketing,



growth marketing, or campaign strategy

Proven experience managing paid media budgets with strong ROI accountability

Experience running high‑impact campaign moments (product launches, drops, flash sales, events, etc.)

Deep expertise in Meta Ads Manager (required)

Strong working knowledge of TikTok Ads and Google Ads

Ecommerce, marketplace, or consumer tech experience preferred

Highly analytical with solid intuition for urgency‑driven marketing

Comfortable operating in a fast‑paced, high‑growth environment

You’ll Thrive Here If You:

Think in traffic spikes and revenue moments

Love building hype around big events

Are obsessed with CAC, ROAS, and scaling what works

Can move quickly and iterate in real‑time around live moments

Want to own one of the core growth levers of the business

Compensation
$75,000, including health and dental benefits

About ShopThing
We’re on a mission to transform the way people shop and sell through live video commerce. Hailed as the next evolution in e-commerce by industry analysts, we’re bringing this $430 billion gig economy to North America with the help of top‑tier retail brands, influencers and 350,000+ customers.

There's no such thing as a 'perfect' candidate. We're looking for an optimist with grit and determination, who is excited to face the challenges of a growing startup. ShopThing is the type of company where you can grow, and we encourage you to apply to us even if you don't 100% match the exact job description.

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📌 Senior Manager, Performance Marketing & Campaigns (Ontario)
🏢 ShopThing
📍 Ontario