Air Miles Media is looking for a highly motivated, results-driven Sr. Manager, Media Sales and Sales Ops. This is a unique hybrid "hunter" role designed for a senior professional who excels at high-level outside selling while simultaneously owning the operational processes that power our sales engine.

As a senior individual contributor, you will own a $1.5 million annual sales target, focused on driving recent business within an assigned vertical go-to-market (GTM) strategy. You will leverage your deep media agency and brand relationships to expand our portfolio while acting as the functional lead for Sales Operations.

Responsibilities

Business Development & Outside Sales (The "Hunter" Mandate)

- Revenue Generation: Proactively identify and close new media sales opportunities to achieve a personal annual sales quota of $1.5M.

- Vertical Strategy & GTM: Develop and execute a comprehensive Go-to-Market strategy for your assigned vertical, identifying key seasonal trends, category-specific KPIs, and high-growth prospects within that sector.

- Relationship Building: Leverage established senior-level relationships within media agencies and brand-direct accounts to build long-term, strategic partnerships that scale revenue.

- Consultative Selling: Match client needs with AIR MILES’ unique first-party data-driven media channels, positioning the program as an essential commerce media partner for your vertical.

- Negotiation: Lead complex negotiations with media buyers to maximize revenue while ensuring client satisfaction and campaign success.

Sales Operations & Strategy (The "Ops" Mandate)

- Territory Definition & Management: Design and implement a structured territory management plan for the sales team to ensure optimal market coverage and prevent lead friction.

- Pipeline & Target Forecasting: Own the end-to-end pipeline management process. Provide accurate weekly, monthly, and quarterly revenue forecasts to leadership, specifically tracking pacing against the $1.5M vertical target.

- CRM Governance: Act as the lead for CRM data integrity, ensuring all sales activities, lead stages, and deal probabilities are accurately tracked and reported.

- Process Optimization: Develop and refine sales playbooks,



pricing models, and contract workflows to reduce friction in the sales cycle.

- Market Insights: Analyze competitive trends within your assigned vertical to provide actionable recommendations for sales strategy pivots.

Internal Collaboration

- Work closely with marketing, analytics, and product teams to align media sales strategies with AIR MILES’ broader data capabilities.

- Bridge the gap between front-end sales efforts and back-end fulfillment to ensure seamless campaign launches.

Qualifications

- Revenue Provenance: A proven track record of meeting or exceeding seven-figure annual sales targets (e.g., $1M ) in the digital or commerce media space.

- Strategic GTM Experience: Demonstrated experience building and executing vertical-specific sales plans that involve identifying unique category challenges and audience opportunities.

- Media Agency Relationships: Deep, existing relationships with Canadian media agencies and industry stakeholders are essential.

- Sales & Ops Expertise: Experience in outside media sales combined with experience in sales operations, specifically in territory mapping and revenue forecasting.

- CRM Proficiency: Advanced experience with Salesforce or similar CRMs, specifically regarding dashboard creation and pipeline hygiene.

- Analytical Rigor: Exceptional ability to interpret complex data sets (audience data, ROI metrics, and sales velocity) to drive decision-making.

Salary

$94,600.00 - $176,000.00

Pay Type

Salaried The above represents BMO Financial Group’s pay range and type.

Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role, and may include a commission structure. Salaries for part-time roles will be pro-rated based on number of hours regularly worked. For commission roles,



the salary listed above represents BMO Financial Group’s expected target for the first year in this position.

BMO Financial Group’s total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards. BMO also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans. To view more details of our benefits, please visit: https://jobs.bmo.com/global/en/Total-Rewards

About Us

At BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world.

As a member of the BMO team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one – for yourself and our customers. We’ll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we’ll help you gain valuable experience, and broaden your skillset.

To find out more visit us at https://jobs.bmo.com/ca/en

BMO is committed to an inclusive, equitable and accessible workplace. By learning from each other’s differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.

Note to Recruiters: BMO does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to BMO, directly or indirectly, will be considered BMO property. BMO will not pay a fee for any placement resulting from the receipt of an unsolicited resume. A recruiting agency must first have a valid, written and fully executed agency agreement contract for service to submit resumes.

📌 Senior Manager, Media Sales & Sales Ops (Toronto)
🏢 BMO
📍 Toronto