Who you are

- 7+ years of hands-on B2B marketing experience in demand generation and integrated campaigns, including owning campaigns end to end across multiple channels and regions
- A proven track record running multi-channel campaigns that drive measurable pipeline for global or enterprise accounts, with the judgment to operate independently and make calls without day-to-day oversight

- Strong campaign operations skills: hands-on building, configuring, and QA-ing campaigns in a marketing automation platform, with a solid grasp of lead flow, routing, attribution, and data hygiene

- Strong experience working with Sales and BDR teams toward shared revenue goals, with a clear grasp of the full demand funnel

- Hands-on knowledge of HubSpot, 6sense, and Salesforce for campaign execution, lead management, and reporting

- Practical experience with intent-based marketing: using intent and engagement signals to prioritize accounts, time campaigns, and personalize touchpoints, ideally with a platform like 6sense

- Deep, hands-on paid media experience - proven track record planning, executing, and optimizing paid campaigns across paid search, paid social (LinkedIn), display, retargeting, and content syndication, including managing budgets, agencies, and vendor performance to a pipeline target
- A data-driven mindset, able to turn campaign performance into clear insights and actionable optimization decisions

- Excellent project management skills, comfortable running multiple campaigns at once in a quick-paced, collaborative environment

- Demonstrated AI literacy as an active user of AI tools to accelerate work, raise quality, and scale personalization

- Highly collaborative and a proactive communicator across global, cross-functional teams
- A portfolio of integrated campaigns you have conceived and run, not just executed, with a track record of sourced pipeline
- A creative and storytelling sensibility, able to shape concept, offer, and copy, not just brief and traffic them

What the job involves

- Plan and execute end-to-end demand generation campaigns across digital and offline channels, including paid media, email, and organic, to drive global enterprise pipeline

- Translate product marketing messaging and content strategy into clear campaign architecture, defining target segments, relevant intent signals, CTAs, channel mix, and success metrics

- Own campaign timelines, briefs, asset requirements, and approval workflows, coordinating across Content, Digital, Creative, and Field Marketing

- Lead campaign kick-offs so every stakeholder is clear on their role, outputs, and timing

- Develop flagship integrated campaign concepts end to end: the narrative, hero offer, and creative direction that tie a multi-channel program together, in partnership with Content and Creative

- Own the operational build of campaigns end to end: program setup,



audience and list segmentation, and QA before launch

- Build and maintain campaign workflows, nurture journeys, and automation in HubSpot, ensuring clean handoffs into Salesforce and tight sync between systems

- Manage lead lifecycle mechanics in partnership with Marketing Ops: the feedback loop with BDRs

- Maintain campaign hygiene: templates, reusable assets, documentation so campaigns ship consistently and scale without rework

- Troubleshoot execution issues
- Own a quarterly sourced and influenced pipeline target across your campaign portfolio, forecasting contribution by program from top-of-funnel awareness through MQL generation to SQO progression into pipeline

- Partner with Sales and BDR teams to keep lead flow tight, align campaigns to live conversations and intent signals, and maintain a feedback loop that improves conversion

- Execute and support ABM tactics using AI workflows, identifying high-value accounts and tailoring messaging and touchpoints accordingly

- Build intent-based marketing into campaign design: use intent and engagement signals from 6sense and other sources to prioritize accounts, time outreach, and trigger the right touch at the right moment across the funnel

- Translate intent data into action with Sales and BDRs, surfacing in-market accounts and aligning campaign plays to where buyers are showing demand

- Equip BDRs and AEs with campaign-tied plays, talk tracks, and outreach sequences so campaigns convert in the field, not just generate leads

- Plan, brief, and optimize paid media across paid search, paid social (LinkedIn and others), display, retargeting, and content syndication, in partnership with channel specialists, owning agency and vendor relationships and their performance

- Own organic and owned-channel activation: SEO-aligned content campaigns, landing pages, email, and the website conversion path

- Run webinars and virtual events as campaign vehicles, from promotion through follow-up and lead capture

- Coordinate with the AEO/SEO workstream so campaigns reinforce search and answer-engine visibility, not just paid reach

- Manage syndication and third-party media placements, ensuring lead quality and clean delivery into the funnel

- Own campaign budget allocation across channels: forecast spend-to-pipeline and make trade-off calls on where dollars drive the most efficient return

- Partner with Product Marketing so campaign messaging reflects ICPs, buyer personas, use cases,



and current market opportunity across Ataccama's product portfolio

- Work with Field Marketing to adapt global campaign assets for regional audiences and local market needs across North America, APAC, and EMEA

- Align with the digital team on landing pages, CRO, and on-site components to maximize conversion from paid and organic traffic

- Build campaign themes and audience signals into Lifecycle Marketing workflows for post-lead nurture and behavior-driven journeys, mapping multi-touch touchpoints to buying stages

- Own the campaign offer strategy: define the assets, tools, and conversion paths (assessments, ROI tools, demo journeys) and the gated/ungated approach that turns attention into pipeline

- Track and analyze performance across the full funnel: CTR, conversion rates, MQLs, SQLs

- Review them weekly, produce insight summaries, and contribute to quarterly campaign reviews

- Own a continuous experimentation roadmap across messaging, audience, offer, and channel, with clear hypotheses and a learning cadence that compounds, and make data-driven recommendations to improve efficiency and ROI

- Manage campaign budgets and report on spend efficiency

- Feed learnings back to Product Marketing, Content, and the wider Growth team to keep targeting and messaging sharp

- Use AI tools (generative platforms, AI-assisted analytics, and automation in core platforms such as HubSpot, Salesforce, 6sense, Snowflake Intelligence) to increase output, accelerate testing, and personalize at scale

- Apply AI literacy across the role, from drafting briefs and optimizing copy to interpreting performance data and generating insights faster

- Stay current on emerging AI applications in B2B marketing and actively bring new approaches to the team

Benefits

- 5 sick days, 2 personal days for each calendar year in addition to your vacation days.

- Flexible working hours & hybrid work setup

- Employee Stock Options Program
- "Bring Your Friend" referral program reward when a new teammate you recommend finishes their probation period

- Annual package for mental health support

- Corporate discounts on travel, fitness, attractions, and shopping

- Health, vision, and dental benefits

- Conference tickets to the best industry events of the year

- Online courses & company access to Udemy to hone your skills

- Company laptop (Dell, MacBook)

- Monitor, mouse, headphones for your home office

- Company mobile phone
- Receive gifts including the latest Ataccama merchandise, T-shirts, limited edition hoodies, and more surprises!

- Join events like our themed New Year’s parties and summer all-staffs. Though mostly online for now, we’re excited to meet in person when it’s safe!

- Fuel up! Our kitchens are stocked with fresh fruit and juice, teas, and the best coffee in town

📌 Senior Manager of Growth Campaigns (Toronto)
🏢 Ataccama
📍 Toronto