Who you are

- 10+ years of experience in field marketing, regional marketing, or demand generation within B2B technology, with a strong preference for cybersecurity

- Lead and develop a team of Field Marketing Managers to drive pipeline creation and revenue target achievement across assigned territories/verticals

- Pipeline Champion: Proven ability to drive measurable pipeline impact and scale market penetration through sophisticated regional and partner marketing programs

- Proven ability to plan, execute, and optimize marketing programs that target technical and executive audiences (CIOs, CISOs, DevOps, Security Architects, etc.)

- Analytical Mindset: Strong capabilities in measuring pipeline influence, tracking attribution models, and maximizing marketing ROI

- Exceptional interpersonal skills and a track record of successful collaboration with cross-functional teams across sales, marketing, and technical stakeholders

- Ability to work seamlessly in a decentralized, cross-cultural team environment, fostering solid relationships and driving alignment toward common goals

- This role is ideal for a strategic yet hands-on marketer who thrives in a fast-paced cybersecurity environment, enjoys partnering closely with sales and partners, and is passionate about building scalable regional programs that strengthen Armis’ leadership in cyber exposure management

What the job involves

- We are looking for a Senior Manager, Americas Regional Marketing, to build, scale, and direct Armis’ regional field marketing organization across the Americas

- This is an exciting opportunity for an experienced marketing leader with a proven track record of designing and executing high-impact, data-driven marketing programs that support and accelerate the sales pipeline
- In this role, you will focus on accelerating pipeline, increasing account penetration, and maximizing territory performance

- You will serve as the primary strategic partner to GTM stakeholders including the Americas Sales Leadership,



the regional Partner Teams, and Corporate Marketing to design a unified, scalable go-to-market execution plan

- As the primary regional marketing lead, you will focus on demand generation throughout the sales funnel, ensuring that programs are optimized to increase both opportunity volume and quality

- This includes planning, executing, and measuring the success of high-visibility events, regional campaigns and ABX activities to build and accelerate the pipeline, ultimately driving pipeline conversion to revenue

- Team Leadership &
- Organizational Scaling:

- Lead and scale a high-performing Americas regional marketing team into a proactive powerhouse, directly mentoring talent and fostering a data-driven, collaborative culture

- Strategically allocate team responsibilities to maximize market coverage and high-touch execution across key territories

- Strategic Pipeline Growth &

- Territory Acceleration:

- Develop and execute the Americas regional marketing strategy to drive pipeline creation, expand existing accounts, and improve territory health

- Ensure regional programs seamlessly integrate with corporate campaigns, product/partner priorities, and regional sales objectives

- Executive &

- Field Event Strategy:

- Direct strategy for Armis-branded executive events, regional programs, partner co-marketing, and industry conferences

- Deliver premium experiences—including executive roundtables and CISO-focused engagements—that strengthen relationships and generate elite demand

- Oversee end-to-end regional execution ensuring seamless logistics, clear messaging, and measurable pipeline impact

- Performance, Budget &

- ROI Optimization:

- Define and track KPIs tied directly to regional pipeline creation, marketing influence, and sales velocity

- Manage the Americas regional marketing budget efficiently, using data-driven insights to refine strategies and maximize ROI

Benefits

- Generous family leave

- Matched donations

- Annual learning stipends

- Flexible PTO

- Competitive retirement plan

- Paid volunteer time

📌 Senior Manager of Marketing Management (Canada)
🏢 ServiceNow
📍 Canada