Senior Marketing Coordinator

Job Details

Full-time, permanent · Fully remote (Canada-based)

Benefits

- Adaptable health spending account covering vision care, dental care, extended health care
- Company events (GTA-based) to foster team connection
- Company-provided laptop

About Total e Integrated (TEI)

TEI builds the all-in-one ERP/CRM/POS platform that runs golf clubs and courses — everything from tee sheets and F&B; to member billing and back office, in one system. We serve golf and hospitality operators across North America and are entering our next growth phase. Marketing plays a direct role in how that growth happens.

About the Role

We’re hiring a Senior Marketing Coordinator to support the full marketing function of a growing B2B software company serving the golf and hospitality industry. This is a senior-level execution role with meaningful input into how campaigns are built. You will help drive lead generation, brand awareness, and sales pipeline across the full funnel — from cold outreach and content to warm nurture and conversion — by executing campaigns, producing content, and contributing ideas that keep our marketing sharp and effective.

Direction and strategy will come from senior leadership, but we expect you to bring experience, perspective, and initiative to the work. You won’t be waiting to be told how — you’ll be collaborating on what and then driving how with a high level of independence and quality.

You will also support client-related marketing requests as part of our expanding service offering.

This role is a strong fit for someone who:

- Has done this before and is good at it — you know what effective B2B marketing looks like and how to contribute to it
- Brings ideas to the table and follows through on execution
- Stays current on how marketing is evolving — especially the role of AI — and actively applies that knowledge
- Thrives in a role where you own the work and are trusted to deliver it

What You’ll Be Responsible For

Campaign Ideation & Execution (Core Function): Collaborate with leadership to develop and execute B2B campaigns across the full funnel. You will contribute to campaign ideation, own execution end-to-end, and track results. This covers both cold and warm motions.

· Cold outreach support — content, sequences, and assets that help sales open and advance conversations

· Warm nurture and lifecycle campaigns — email sequences, retargeting assets, and re-engagement content

· Organic social and content campaigns across LinkedIn and other relevant platforms

· Product, feature, and industry-moment campaigns that drive awareness and interest

Content Production & AI-Powered Creative: Produce marketing content efficiently and at a high standard, leveraging AI tools as a core part of your workflow. This includes:

· Copy for emails,



social posts, ads, and landing pages

· AI-generated images and video assets for campaigns and social media

· Repurposed long-form content (case studies, product updates, articles) into platform-ready formats

· Graphic design outputs using Canva and Adobe tools, consistent with brand standards

Sales Support: Produce the collateral, email sequences, and campaign assets that support the sales team and help shorten the sales cycle. This includes client-facing materials, sales decks, case studies, and supporting assets for outbound efforts.

Marketing Coordination & Operations: Keep the marketing function running smoothly and on schedule.

· Maintain and execute against content calendars and campaign schedules across platforms

· Coordinate and fulfill incoming marketing requests, prioritizing those aligned to lead generation and sales objectives

· Track campaign performance and surface insights to inform future decisions

First 90 Days

- Get fluent in TEI’s product, buyers, and current marketing channels
- Establish a consistent, high-quality content cadence across core channels
- Show measurable lift in output — more shipped, faster, without a drop in quality

What We’re Looking For

Experience & Background

- 3–5 years of experience in a marketing coordination, marketing specialist, or similar role
- Demonstrated experience in B2B marketing, ideally in a software, SaaS, or technology environment
- Proven ability to contribute to campaign planning and take full ownership of execution
- Experience working in a small team or lean marketing environment where you wore multiple hats
- A portfolio or examples of campaigns, content, or creative work you have produced
- Full-funnel fluency. Understand how cold and warm motions connect (awareness, capture, nurture, conversion) and have executed across both
- Real experience with conversion-focused content (emails, landing pages, and ads)

Core Skills

- Strong writing ability across multiple formats — social, email, ads, long-form — with a clear, professional, brand-aligned voice
- Campaign thinking — ability to ideate, structure, and execute multi-asset campaigns from concept to delivery
- Proficient in Canva; familiarity with Adobe Creative Suite is an asset
- Comfortable with email platforms, CMS tools, and social scheduling tools
- Familiarity with CRM or marketing automation tools (Instantly, Airtable, Constant Contact, Mailchimp, Pipedrive, or similar)




- Basic understanding of SEO, conversion-focused content, and lead generation principles
- Proficient in AI writing tools (e.g. Claude, ChatGPT) for drafting, repurposing, and scaling content — with strong editorial judgment to maintain brand voice
- Experience with AI image and video generation tools preferred (e.g. Midjourney, Adobe Firefly, Runway ML, Kling, or Pika)

Mindset & Work Style

- Collaborative: You work well with leadership and peers, contribute ideas constructively, and take direction well without needing to own the strategy
- Execution-focused: You finish things. You produce polished, publish-ready work without needing someone to check every step
- Curious & current: You follow what’s changing in marketing — especially AI — and you actively apply new tools and approaches to your work
- Organized & reliable: You manage multiple priorities, meet deadlines, and flag issues early rather than quietly missing targets
- Autonomous: Comfortable operating with minimal daily supervision while staying aligned to defined priorities and systems

Nice to Have

- SaaS or vertical software marketing experience (ERP, CRM, or similar)
- Familiarity with golf, hospitality, club management, or recreation industries
- Experience owning marketing execution end-to-end in a lean or growing team
- Marketing automation experience

Why Join Us

- An industry you can get excited about: We serve the golf and hospitality industry across North America. It’s a niche market with real relationships and a loyal customer base — and our marketing has a genuine impact on business growth.
- Room to contribute, not just execute: We want someone who brings ideas and perspective — not just someone to fill a task list.
- Modern marketing approach: We actively use AI, automation, and structured systems to improve performance and efficiency — and we expect the same from our team.
- Remote first: Work from home with a balance of collaborative meetings and focused independent work.

What Success Looks Like

- Campaigns are executed on time, on brand, and contributing to measurable pipeline activity
- Your ideas are contributing to how we approach campaigns and content — not just filling a brief
- You drive measurable outputs: engagement, traffic, and leads.
- You operate with confidence and independence, and leadership trusts your judgment on execution decisions
- You are actively using AI tools to produce better work faster, and sharing what you’re learning with the team

How to Apply

Please include

- Your resume and a brief cover note
- A portfolio or examples of campaigns or content you have produced
- (Optional but encouraged) An example of how you have used AI tools to produce or scale marketing output — video format encouraged

📌 Senior Marketing Coordinator (Greater Toronto Area)
🏢 Total e Integrated
📍 Greater Toronto Area