PressReader is a innovative technology company that partners with the world’s leading publishers to deliver content to millions of users in over 160 countries. Our progressive approach to digital distribution has allowed publishers such as The Washington Post, The Guardian, Newsweek, Rolling Stone, The Globe and Mail, and Vogue to find new audiences through business partnerships, including airlines, hotels, cruise ships, libraries, and thousands of other companies worldwide.

Our technology also powers Editions Plus - a white-label solution that enables publishers to deliver their digital content in interactive ways. We have a full time opportunity for a Senior Marketing Manager, Integrated Campaigns Marketing As a Senior Marketing Manager.

Integrated

Campaigns, you will be taking the segment priorities, whitespace, and pipeline targets that come out of our territory planning process and turning them into campaign and media strategy thatactually movesthose numbers.It’snot just about runningchannels,it'sdeciding what story we tell each market and how we reach audiences who oftenaren'tsitting on generic paid social or search.

This is a hands-on leadership role for an experienced marketing professional who wants to own the full campaign lifecycle, from strategy through execution to performance reporting, across a small, capable team.

Translate territory plan output, segment priorities, whitespace, pipeline targets,into campaign strategy: what we say, to which audience, through which channels, and why.

Partner with Product Marketing and Sales leadership to understand what each territory or verticalactually needsfrommarketing, andmake sure campaigns are built to support those specific goals rather than a one-size-fits-all plan.

Bring creative and strategic judgment to campaign design.



Integrated campaign planning & orchestration Build andmaintainthe marketing campaign calendar across all core verticals (public and academiclibraries,hospitality, healthcare), coordinating with Product Marketing, Content, Creative, and Events.

Run the campaign brief and intake process so Creative, Content, and channel teams are never working from conflicting or last-minute direction.

Directly manage the Web Strategy Lead, Email Strategist, andSocial Media& Growth Coordinator, setting priorities and ensuring channel-level work ladders up to campaign and territory goals.

Own the relationship with our paid media agency: approve budget pacing, review creative and targeting recommendations, and hold the agency accountable to performance benchmarks.

Coach the team on execution quality and channel best practice, without owning the hands‑on production work yourself.

Performance reporting & accountability Own campaign performance reporting: which campaigns ran, what they cost, what pipeline or engagement they drove, and howthey'retracking against territory goals, reported consistently and on a regular cadence.

some are building market presence and credibility in segments wherewe'renewer or less known.

Partner with our marketing ops/analytics function to access the data needed for reporting, without owning the underlying dashboard or integration infrastructure.

5+ years in marketing campaign management, demand generation, or growth marketing,



in B2B with multiple customer segments or verticals.

Proven experience managing a multi-channel campaign calendar across web, email, social, and paid, including direct people management of channel specialists.

A strategic, creative mindset: comfortable taking market and segment insight and turning it into a campaign idea and media plan, not just a content schedule.

Experience planning media beyond standard digital paid channels like trade, association, sponsorship, or other niche channels, and making the case for that investment based on where a specific audienceactually engages.

Comfortable being the accountable owner of a paid media agency relationship, including budget and performance oversight, without needing to run paid execution in‑house.

You'llwork closely with Product Marketing, Content, Creative,Partnerships,and Events, and need to align people whodon'treport to you.

Working knowledge of marketing automation and CRM platforms (e.g., Dynamics, Marketo) sufficient to direct channel work and interpret reporting(deep technical administration is sontourough.).

Bonus points if you have: Experience in building brands and driving brand growthin new markets

PressReader offers a hybrid work environment to balance the flexibility of working from home and being together to collaborate, celebrate, and connect. This position is based in our Richmond, BC office and requires to be on-premises three days a week. When not in the office, employees have an opportunity to work remotely.

PressReader is committed to providing a fair compensation package which include a 100% employer-paid health, dental, and vision benefit plan; 15 paid vacation days to start; reimbursements for professional training and membership in professional associations;

📌 Senior Marketing Manager, Integrated Campaigns (Richmond)
🏢 PressReader
📍 Richmond