Senior Marketing Manager - Commercial (Remote) (Toronto)

Senior Marketing Manager - Commercial (Remote) (Toronto)

13 Aug
|
CIBC
|
Toronto

13 Aug

CIBC

Toronto

We’re building a relationship-oriented bank for the modern world.

Our Simplii

Marketing team helps bring the Simplii Financial brand to life through insight-led, integrated marketing that supports business growth and deepens client relationships.

As Senior

Manager, Simplii Marketing, you'll lead the planning and execution of marketing communications and campaigns across channels, working closely with internal partners, agencies, and external teams. You'll translate business objectives into explicit, actionable marketing plans that strengthen the brand and create meaningful client experiences. You'll use customer insights, data, and performance results to shape strategies, optimize campaigns, and drive measurable outcomes.

You'll also help foster a culture of collaboration, accountability, and continuous improvement while supporting team priorities and delivering high-quality work. You'll have the flexibility to manage your work activities within a hybrid work arrangement where you'll spend 1-3 days per week on‑site, while other days will be remote.

Integrated Marketing

Leadership - Lead the development and execution of integrated marketing initiatives across channels, agencies, and partner teams to bring Simplii's brand and products to life in compelling ways. Client-Centred Strategy - Use customer insights, data, and market knowledge to develop marketing strategies that strengthen client relationships and improve how clients experience the brand.

Performance

Optimization - Analyze campaign results to uncover insights, refine recommendations, and optimize future marketing activity for stronger business outcomes.



Cross‑Functional Collaboration - Build strong relationships across the organization to align priorities, shape integrated recommendations, and demonstrate the value marketing brings to the business. You have relevant experience.

You bring 7+ years of marketing experience, including leading integrated campaigns across multiple channels and working with creative and media agencies to develop strong briefs, guide execution, and provide thoughtful feedback. You give meaning to data. You use data, insights, and sound judgment to make decisions, set clear objectives, measure progress, and drive strong business outcomes.

You take pride in delivering high‑quality work, manage multiple priorities with accountability, and stay focused on seeing initiatives through to completion. We work to recognize you in meaningful, personalized ways including a competitive compensation, a banking benefit*, wellbeing support and additional offers such as employee and family assistance programs and MomentMakers, our social, points‑based recognition program. You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit We may ask you to complete an attribute‑based assessment and other skills test (such as simulation, coding, French proficiency).

We use artificial intelligence tools during the recruitment process. Temporary (Fixed Term) Analytical Thinking, Campaign Development, Communication, Customer Engagement, Leadership, Marketing Campaign Analysis, Marketing Planning, Operational Efficiency, People Management, Project Management #

📌 Senior Marketing Manager - Commercial (Remote) (Toronto)
🏢 CIBC
📍 Toronto

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