Partnerships are the future of go-to-market strategies, driving 30–50% of company revenue. However, many partner teams still rely on spreadsheets, email chains, and outdated CRMs that create inefficiencies, slow execution, and lost revenue opportunities.

The company is building an AI-native PRM platform designed for modern partnership teams, helping eliminate manual work, improve partner collaboration, and turn partner activity into scalable and measurable revenue growth.

The organization experienced 600% year-over-year growth in 2025 and currently works with industry-leading companies such as Anthropic, Starlink, Gong, and BambooHR. The team operates in a fast-paced setting focused on intentional execution and delivering measurable impact.

Role Overview
The company is hiring a Director of Marketing to lead the marketing function end-to-end, reporting directly to the CEO. This role is highly focused on demand generation, inbound pipeline growth, revenue impact, and execution.

The ideal candidate is someone who can quickly identify opportunities, test hypotheses, analyze results, and scale successful initiatives. This is a hands‑on leadership role where the person will be expected to build, optimize, and execute marketing strategies while helping shape the company’s go‑to‑market direction.

Current Marketing Assets

Newsletter and email marketing initiatives

Founder‑led thought leadership

Podcast and YouTube content

LinkedIn as the primary inbound channel

G2 presence and review programs

Event sponsorships and partnership community engagement

Website copy, landing pages, and core messaging initiatives





The Director of Marketing will also collaborate closely with a Product Marketer responsible for product messaging, case studies, and sales enablement materials.

Main Responsibilities

Own and execute demand generation strategies across multiple channels

Drive inbound pipeline growth tied to MQLs, SQLs, pipeline, and revenue

Manage and optimize LinkedIn, email marketing, content, paid campaigns, and community initiatives

Develop and refine website messaging, positioning, and landing pages

Analyze performance metrics and prioritize high‑impact growth opportunities

Support partnership‑led growth and partner marketing initiatives

Requirements

5+ years of B2B SaaS marketing experience

At least 2 years leading or owning a marketing function

Proven experience driving pipeline generation and revenue growth through demand generation

Experience managing inbound channels such as LinkedIn, newsletters, podcasts, blogs, YouTube, paid campaigns, and G2

Experience with partner marketing or partnerships‑led growth strategies

Portfolio showcasing marketing campaigns, content, or programs built and scaled

Nice to Have

Experience with PRM, CRM, or partner‑led growth platforms

Familiarity with HubSpot

Experience mentoring or managing junior marketing team members

Why Join

Opportunity to lead and scale a marketing function with strong existing traction

Direct collaboration with the CEO on company growth and positioning

High‑impact role with significant ownership and visibility

Fast‑growing environment with strong momentum and growth potential

#J-18808-Ljbffr

📌 Head Of Marketing (Canada) (Manitoba)
🏢 Valeria Aguerri
📍 Manitoba