Join to apply for the Regional Financial Advisor role at CU Financial Management

At CU Financial Management , we are committed to delivering exceptional financial planning services that empower individuals, families, and businesses to achieve their financial goals. As industry leaders, we leverage cutting‑edge technology to provide comprehensive financial planning solutions to clients across the region. Our dedication to client success and financial planning excellence sets us apart, and we take pride in the impact we make on our clients' financial well‑being. We’re invested in Atlantic Canada. We live here, we work here, and we know that when our clients are successful, our communities thrive.

About Us
In 2020, a group of innovative Atlantic Canadian credit unions came together to ensure their members had access to top‑tier financial advice. They brought together professional advisors from across the region to build an organization grounded in the values that their members know and trust.

Today, CU Financial Management supports members and non‑members, providing expert advice across our four provinces. Check out our story: cufm.ca/about-us

What We Offer
We offer a competitive compensation package, including a competitive salary, performance‑based bonuses, comprehensive benefits, administrative support, and opportunities for professional growth and development. Our commitment to employee well‑being includes a supportive and flexible work environment, continuous learning, and the chance to make a meaningful impact in our clients' financial lives.

We are honoured to have been named one of Atlantic Canada's Best Places to Work in 2024 by Atlantic Business Magazine and to have been recognized as a Top Employer in 2024 by Wealth Professional Canada.

The Role
Are you an experienced financial advisor passionate about providing exceptional service and holistic financial advice? Do you thrive on building relationships and delivering world‑class client experience? Are you aligned with our fundamental principles of ethics, responsibility, trust, community, expertise, and empathy?





We are seeking a Regional Financial Advisor to join our team in Bedford, Nova Scotia and the surrounding areas. In this capacity, your primary responsibilities will include providing valuable financial planning guidance and cultivating meaningful, lasting relationships with our clients. While your daily work will involve one‑on‑one interactions with clients, we are searching for an individual who thrives on teamwork and is motivated by the prospect of contributing to a larger initiative.

Key Responsibilities

Collaborate with clients to create personalized financial plans that meet their unique needs.

Provide tailored investment and insurance recommendations to help clients achieve their financial objectives.

Provide high‑level service and advice to an existing book of business with clients located in Nova Scotia.

Cultivate relationships with members, clients, and colleagues to foster a strong network and sense of community.

Develop and enhance referral relationships with our credit union partners.

Proactively develop and maintain the existing book of business, ensuring sustained growth and member satisfaction.

Adhere to the highest professional and regulatory standards at CU Financial Management.

Elevate brand awareness both within the organization and the broader community, thereby strengthening the organization's presence.

Embrace a growth mindset through continuous learning, professional development, and staying current with industry standards and trends.

Minimum Qualifications, Skills, and Experience

Valid Mutual Funds License in positive standing and satisfy all eligibility criteria for CIRO‑MFD licensing.

Ability to meet eligibility requirements for CIRO‑ID licensing would be considered an asset.

Ability to work independently and collaboratively in a team.





Life license or willing to complete within 6 months of hire.

2+ years of experience in the wealth management or investment advisory industry.

Financial Planning designation, or willingness to pursue, would be considered an asset.

Experience with financial planning software.

Strong interpersonal and communication skills to effectively engage with clients.

A passion for delivering financial planning services and a commitment to client success.

Excellent organizational skills and attention to detail to ensure regulatory compliance.

Knowledge of investment strategies, risk management, and financial planning best practices.

Travel to our partner credit union’s branches is required, with occasional trips outside the region.

At CU Financial Management, we embody a set of core values: ethics, responsibility, trust, community, expertise, and empathy. We are not just looking for qualifications but also for individuals who share and demonstrate these values.

We are dedicated to fostering a culture of growth and development. As an employee, you'll have access to opportunities for advancement. Excelling in your role opens doors to taking on more responsibilities, acquiring new skills, and advancing your career within our rapidly growing organization.

We’re committed to your growth because we believe in growing together. We'd love to hear from you if you seek a challenging and rewarding opportunity with a company that values your contributions and actively supports your professional journey.

How to Apply
If you are a financial planner ready to contribute to the success of a leading financial planning firm in Atlantic Canada, we want to hear from you. Please submit your resume and a cover letter outlining your qualifications.

Application Deadline
February 28, 2025

Location
Bedford, Nova Scotia and Surrounding Areas

Seniority level: Mid‑Senior level

Employment type: Full‑time

Job function: Finance and Sales

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📌 Regional Financial Advisor (Nova Scotia)
🏢 CU Financial Management
📍 Nova Scotia