We’re looking for a CRO & A/B Testing Program Manager to run, coordinate, and oversee the full experimentation program across multiple 6–9 figure DTC brands.
You don’t need to write copy.
You don’t need to design or develop.
You don’t need to be the strategist.
But you must understand CRO workflows, experimentation cycles, prioritization, bottlenecks, and the internal machinery required to run multiple tests across multiple brands, without chaos, delays, or things slipping through the cracks.
You’ll work closely with the Senior CRO Strategist, project manager, designers, developers, Replo builders, data analyst, QA, and content teams to ensure every experiment moves from idea → setup → launch → analysis → rollout smoothly and on schedule.
This is the person who keeps the CRO engine running clean, fast, and consistently.
As the CRO & A/B Testing Program Manager , you will manage the entire testing pipeline:
workflow coordination
setup oversight
post-test follow-through
communication between all teams
You are the operational driver of our experimentation program.
Your job is simple:
Ensure every test gets planned, built, launched, tracked, analyzed, and implemented, correctly and on time.
What You Will Do: Own the Entire Experimentation Pipeline Maintain the master testing roadmap for each brand
Ensure all tests have proper documentation, assets, specs, and instructions
Align with the Senior CRO Strategist on priorities and timelines
Cross-Department Coordination Work closely with:
Strategists (hypotheses, priorities, logic)
Designers (variants, assets, UX changes)
Copywriters (messaging updates)




Developers (logic changes, themes, custom code)
QA (variant checks, flows, performance)
Data Analyst (tracking, reporting, insights)
PM (overall client coordination)
You ensure everyone knows what’s needed, when, and from whom .
Project Management for A/B Tests Track deadlines and deliverables
Follow up proactively with each team
Ensure assets are uploaded, logic is correct, and flows make sense
Keep everything moving, no stuck tests, no silent blockers
You are the glue that makes experimentation scalable.
Pre-Launch QA Oversight You won’t do technical QA yourself, but you will ensure:
the QA team knows what to check
the Replo/Shopify specialist finalizes variant setups
tracking and logic are ready
final assets and copy are correct
everyone signs off before launch
You facilitate clean launches every time.
Post-Test Cycle Management Ensure data analyst delivers analysis on time
Document wins, losses, and insights
Update testing archives
Coordinate implementation of winning variants
Prepare next-test recommendations with strategist
You close the loop; nothing dies in “pending.”
Maintain CRO Documentation & Testing Systems Maintain testing SOPs & workflows
Ensure every brand has clear visibility and clean structure




Make the entire process repeatable and scalable
Requirements Experience & Skills Strong background in project management, operations, or experimentation workflows
Experience in DTC, CRO, A/B testing, or conversion-driven environments
Deep understanding of how CRO teams function (even if not a strategist)
Familiar with Shopify, landing pages, design/dev workflows
Comfortable with analytics terminology (CVR, AOV, RPV, etc.)
Strong organizational and coordination abilities
Soft Skills Extremely detail-oriented
Operationally solid
Proactive problem‑solver
Structured, reliable, and steady
Calm under pressure
Thrives with multi‑brand complexity
Mindset You’re the type of person who:
loves clarity, order, and systems
keeps teams aligned and accountable
sees blockers before they become delays
is obsessed with smooth execution
enjoys connecting moving parts
wants to run a high‑performance machine
Who You Are: You’re not a strategist but you understand strategy.
You’re not a designer but you know how to guide the workflow.
You’re not a developer but you understand how builds and variants work.
You’re not QA but you know what should be checked.
You hold everything together. You make experimentation predictable, fast, and efficient.
You are the engine operator of the CRO machine.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Project Management and Information Technology
Industries
Marketing Services
Canada CA$97,070.00‑CA$125,620.00 5 days ago

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📌 CRO & A/B Testing Program Manager (Manitoba)
🏢 Convert Like Crazy
📍 Manitoba