Insight Global is looking for a beginner/intermediate Product Marketing Specialist to join one of their best energy-sector infrastructure and pipeline diagnostic clients.

This is a dynamic role designed for a professional who enjoys the intersection of technical product knowledge and sales enablement. You will be a key player in ensuring our sales teams are equipped with high-impact materials that align with our global brand standards.

Day-to-Day Impact

Support & Enablement: Act as the primary point of contact for the sales team to fulfill requests for marketing collateral and product information.

Product Positioning: Assist in defining and communicating the unique value propositions of our diagnostic and inspection technologies.

Messaging Support: Help refine technical messaging to ensure it is accessible, compelling, and consistent across all channels.

Collateral Management: Lead the updating and distribution of essential sales materials, including:

Technical Product Sheets

Competitive "Battle Cards"

Case studies and presentation decks

Brand Stewardship: Ensure all technical and promotional materials strictly align with corporate brand guidelines.





Responsibilities

Operate within a dedicated Product Marketing function to enable the sales team's success in a competitive global market.

Manage a high volume of requests from sales representatives, prioritizing tasks based on deal urgency and strategic importance.

Collaborate with technical product owners to translate complex inspection data into marketable insights.

Required Skills & Qualifications

Experience: 1-2 years of experience in marketing, sales enablement, or a related corporate communications role.

Tools & Platforms:

SharePoint: Proficiency in managing document libraries and internal team sites.

Design Tools: Experience with general design platforms (e.g., Canva, Adobe Creative Suite, or similar) to make minor updates to templates and collateral.

Communication: Solid written and verbal communication skills with a "customer-service" mindset toward internal stakeholders.

Attention to Detail: Ability to manage version control and ensure technical accuracy in all distributed materials.

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📌 Marketing Insights Analyst (Alberta)
🏢 Insight Global
📍 Alberta