Role Overview

We are seeking an experienced, proactive Social Media & Content Marketing Manager for an immediate Full time 6-month contract. In this role, you will lead Edsby’s multi-channel social media presence, drive educator community engagement, and execute content strategies that enhance our organic search and AI search engine visibility (AIO).

The ideal candidate understands how to speak to K-12 educators and district leaders, excels at adapting core assets into multi-platform campaigns, and stays ahead of trends in SEO and generative AI discovery.

Key Responsibilities

Social Media Strategy & Multi-Channel Management

- Content Planning & Execution: Develop and manage a comprehensive monthly content calendar across core platforms, including LinkedIn, Instagram, YouTube, X, Bluesky, Facebook, Quora, and Medium.
- Asset Creation & Adaptation: Produce and curate engaging, platform-native content—including infographics, carousels, customer wins, product insight videos, educator case studies, and competitor comparisons.
- Community Engagement: Implement proactive comment strategies to engage district leaders and educators. Identify high-value discussion threads for direct participation by Edsby leadership and product experts.
- Audience Expansion: Monitor and evaluate emerging K-12 digital communities (e.g., Reddit, Discord, specialized networks) to recommend actionable outreach and growth opportunities.

SEO & AI Search Optimization (AIO)

- Organic Search Growth: Manage the pipeline for long-form, SEO-optimized content, blog publishing, and high-intent keyword strategies to drive inbound organic traffic.




- Generative AI Visibility: Optimize Edsby’s presence across AI search surfaces (ChatGPT, Gemini, Perplexity, Claude) driven by HubSpot AIO dashboard tool.
- Technical & On-Page SEO: Execute ongoing site health updates, including metadata optimization, internal linking, content conversion (PDF to HTML), and index tracking via Google Search Console.
- Brand Maintenance: Maintain and update official brand touchpoints, including review platforms (e.g., G2) and Wikipedia entries.

Qualifications

- Experience: 2+ years of experience managing social media, digital content, and SEO strategies for a B2B SaaS or EdTech organization.
- Domain Knowledge: Deep understanding of the K-12 education ecosystem and how to effectively communicate with superintendents, district IT leaders, principals, and teachers.
- Content Capabilities: Proven ability to produce varied formats (short-form video, long-read articles, visual social graphics, and Q&A; content).
- Technical & Search Skills: Hands-on experience with technical SEO fundamentals, Google Search Console, Schema markup, and AI-assisted content tools.
- Platform Mastery: Proficiency with social scheduling platforms, multi-channel analytics, and social listening tactics.
- Availability: Ready to start immediately for a full time, 6-month contract commitment.

How to Apply If you are a self-starter who thrives at the intersection of EdTech storytelling, community building, and search optimization, submit your resume, portfolio/work samples, and a brief summary of your relevant K-12 or SaaS experience.

📌 Social Media & Content Marketing Manager (6 Month contract) (Richmond Hill)
🏢 Edsby
📍 Richmond Hill