Company Description

ALLMAX Nutrition, Inc. is a leading sports nutrition company known for products including ISOFLEX, IMPACT Igniter, IMPACT Pump, AMINOCORE, RAPIDCUTS, and VITASTACK. Built on science, innovation, quality, and performance, ALLMAX is committed to producing high-quality sports nutrition products under strict manufacturing and testing standards. Our team operates in a fast-paced, results-driven setting focused on building a trusted global sports nutrition brand.

Role Description The Social Media Coordinator is a full-time, on-site role based in Toronto, ON. This position supports the planning, creation, coordination, and publishing of engaging social media content across ALLMAX Nutrition's channels, including Instagram, TikTok, Facebook, and YouTube.

Day-to-day responsibilities include:

- Maintain and execute the social media content calendar across key platforms.
- Create, schedule, and publish social media content, including posts, Reels, Stories, TikToks, and YouTube Shorts.
- Write engaging captions, hooks, CTAs, and supporting social copy aligned with the ALLMAX brand voice.
- Capture, curate, and organize photo and video assets for social media.
- Conduct ongoing social media, competitor, and trend research to identify relevant content opportunities, formats, sounds, and emerging trends.
- Support the development of new social media concepts and content ideas based on platform trends and audience interests.
- Coordinate UGC and social content with athletes, creators, influencers, and internal teams.
- Monitor comments, messages, mentions, and other community interactions and support timely community management.
- Track key social media metrics, including reach, views, engagement, follower growth, and content performance.
- Prepare regular performance reports and identify opportunities to improve future content.
- Collaborate with marketing, creative, video, e-commerce, and other internal teams to maintain consistent brand messaging.
- Support product launches, promotions, giveaways, campaigns, athlete/affiliate initiatives,



and other brand-building activities.
- Repurpose high-performing content across platforms while adapting it to each platform's format and audience.
- Stay current on platform updates, social media best practices, and changes in audience behavior.

Qualifications

- Strong understanding of Instagram, TikTok, Facebook, and YouTube, including platform-specific content formats and best practices.
- Ability to create engaging social media content, including captions, hooks, Stories, Reels, TikTok, and short-form video concepts.
- Strong understanding of social media trends, audience behavior, and community engagement.
- Basic short-form video editing and content creation skills using tools such as CapCut, Canva, Adobe Creative Suite, or similar platforms.
- Ability to interpret social media analytics and identify opportunities to improve reach, engagement, and overall content performance.
- Excellent written and verbal communication skills.
- Solid attention to detail and ability to follow established brand guidelines.
- Strong organizational and time-management skills with the ability to manage multiple projects and content deadlines.
- Experience coordinating with creators, athletes, influencers, or UGC partners is an asset.
- Experience or a strong interest in fitness, bodybuilding, sports nutrition, supplements, or consumer packaged goods is an asset.
- Post-secondary education in Marketing, Communications, Digital Media, or a related field, or equivalent practical experience.
- Ability to work on-site in Toronto, ON, and collaborate effectively in a fast-paced, results-focused environment.

Ideal Candidate The ideal candidate is highly engaged with social media and understands what makes content perform across different platforms. They are creative, organized, proactive, comfortable working with multiple teams, and able to balance day-to-day content execution with trend research and performance analysis.
- They should have a genuine interest in social media culture and be able to identify opportunities to turn ALLMAX products, athletes, campaigns, educational topics, and community moments into engaging social content.

📌 Social Media Coordinator (Toronto)
🏢 ALLMAX Nutrition
📍 Toronto