Overview
Senior Retention Marketing Manager

Role Overview: We are looking for a Senior Manager, Retention Marketing to lead retention strategy and performance across the customer lifecycle.

This role manages a team responsible for lifecycle email, organic social, direct mail, reviews, and brand reputation. You will set direction, prioritize work, and improve performance across channels, while ensuring efforts are aligned to business goals.

You will also work closely with the various Marketing channels, Product, Data Analytics, and other teams to improve customer experience and retention outcomes, and serve as the primary retention marketing lead in communication with the CMO. This is a full-time remote position.

THERE IS NO VISA SPONSORSHIP FOR THIS ROLE

Key Responsibilities

Own retention performance across the customer lifecycle, including engagement, renewal, and win-back

Manage and develop channel owners across email, social, direct mail, and reputation

Set priorities and ensure work is aligned to business impact, not just activity

Review plans, improve decision-making, and raise the quality of execution across the team

Partner with Product, Support, Traffic, CRO,



and Data teams to identify and address drivers of churn and customer experience issues

Represent retention marketing in cross-functional initiatives, including acquisition integrations

Use data and testing to improve performance and inform decisions

Communicate performance, risks, and recommendations clearly to leadership

Qualifications And Requirements

Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience

7+ years of experience in lifecycle, retention, or email marketing, with at least 2 years in a people management role

Strong understanding of customer lifecycle marketing, segmentation, and personalization

Proven experience leading and developing high-performing marketing teams

Experience working with email marketing platforms and customer data

Strong analytical skills with the ability to translate data into clear insights and actions

Excellent communication and stakeholder management skills

Ability to operate effectively in a rapid-paced, evolving environment

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📌 Senior Retention Marketing Manager (Canada) (Manitoba)
🏢 360training
📍 Manitoba