Marketing Strategist, Lead Lifecycle Management Join Esri’s Marketing Operations team where you will manage the operational strategy that ensures marketing leads are captured and converted into real sales pipeline.

Ensure a consistent and repeatable experience from first touch, through prospect creation across marketing programs and regions. Define and govern lifecycle standards and marketing–sales handoffs. Partner with sales operations teams and sales leadership to establish lifecycle stages, qualification criteria, acceptance standards, and service-level agreements.

Manage lifecycle performance and drive continuous optimization. Track lead movement through the funnel to identify issues affecting speed-to-lead, conversion, and lead quality. Analyze lifecycle performance data to surface trends and improvement opportunities that strengthen pipeline contribution.

Collaborate with marketing analytics and marketing technology teams to ensure lifecycle reporting, dashboards, and system configurations accurately reflect lifecycle standards. 8+ years of experience in marketing operations, revenue operations, or a related role in a B2B organization

Demonstrated experience managing marketing lead lifecycle processes end to end

Experience partnering with sales operations on lead definitions, routing,



and pipeline processes

Familiarity with marketing automation platforms and CRM systems

Strong analytical skills with experience using lifecycle data to identify operational improvements

Ability to collaborate cross-functionally and influence alignment across marketing, sales, and operations teams

Bachelor’s degree in Marketing, Business, Analytics, or a related field

Occasional travel may be required (up to ~25%); travel needs may vary based on business requirements

Master’s degree in marketing, business, analytics, or a related field

Experience managing lead lifecycle management for B2B, SaaS enterprises

Esri’s competitive total rewards strategy includes industry-leading health and welfare benefits: medical, dental, vision, basic and supplemental life insurance for employees (and their families), 401(k) and profit-sharing programs, minimum accrual of 80 hours of vacation leave, twelve paid holidays throughout the calendar year, and opportunities for personal and professional growth.

Compensation decisions and the base range for this role take into account many factors including but not limited to skill sets;

experience and training;

📌 Sr. Marketing Strategist, Lead Lifecycle Management (Winnipeg)
🏢 NextGenEnergyJobs
📍 Winnipeg