Join our Marketing Team as a Marketing Manager, Innovation! Join Sunstar and help shape the future of oral care by leading innovation, portfolio growth, and new product commercialization across the Canadian market. In this highly collaborative role, you’ll play a key part in identifying consumer opportunities, developing innovative product solutions, and bringing new products and category expansions to market across Retail and Professional channels.

This is an exciting opportunity for a strategic marketer who thrives at the intersection of consumer insights, innovation, commercialization, and cross-functional leadership.

About Sunstar
Sunstar Canada, Inc., based in Guelph, Ontario, is part of the global Sunstar Group, a leader in oral care dedicated to improving overall health and well-being through innovative products and solutions. While connected to a broader global organization, our Canadian team operates with a strong local identity, working collaboratively to serve customers across the country. We are known for delivering high-quality oral care products and building strong relationships with both consumers and oral care professionals.

At Sunstar Canada, we believe our people are the foundation of our success. We foster a collaborative, innovative, and agile culture that encourages teamwork, continuous improvement, and a strong sense of community within our Guelph office.

Join us and become part of a team that combines global expertise with local impact.

About the Role
Reporting to the Senior Director, Marketing, the Marketing Manager will lead the development and execution of innovation and renovation initiatives that drive growth across Sunstar’s Canadian business.

You will be responsible for managing innovation projects from concept through commercialization, identifying opportunities for portfolio expansion, supporting new category entries, and leading strategic initiatives across key channels, including Retail, Professional, and Costco.

Working closely with Global Innovation,



R&D;, Supply Chain, Project Management, Finance, Sales, and external partners, you’ll help bring innovative products to market that strengthen Sunstar’s category leadership and drive business performance.

What You’ll Do

Lead innovation and renovation projects from concept through commercialization

Support annual innovation planning and identify opportunities for portfolio growth

Develop and execute new product launch plans, including pricing, promotional, and support strategies

Manage innovation pipelines, including Costco and alternative channel opportunities

Leverage consumer, customer, and market insights to identify opportunities and inform decision-making

Monitor product performance, competitive activity, and emerging market trends

Lead growth initiatives for the Kids portfolio, including licensed brands and partnerships

Manage licensing relationships and support contract negotiations

Collaborate with cross-functional teams to ensure successful project execution

Identify opportunities to improve processes, drive efficiencies, and enhance speed to market

What You Bring

University degree in Marketing, Business Administration, or a related field

Minimum seven years of experience in product marketing, portfolio management, innovation, or commercialization within a Consumer Packaged Goods (CPG) environment

Experience leading new product launches and innovation initiatives

Strong analytical, financial, and business acumen

Experience influencing and leading cross-functional teams

Strong communication, presentation, and storytelling skills





Experience using consumer, customer, and market insights to drive business decisions

Experience with NielsenIQ and syndicated data analysis

Experience with Stage-Gate processes and project management methodologies

Oral Care, Personal Care, Beauty, Health & Wellness, or Pharmaceutical category experience is considered an asset

Experience with Euromonitor, Numerator, or similar market intelligence tools is an asset

What You’ll Gain

A purpose-driven organization focused on improving health and wellness around the world

A strong, team-oriented culture that values collaboration, recognition, and employee engagement

Opportunities for career growth and development within a global organization

Competitive compensation, including bonus opportunities

Comprehensive advantages coverage, including medical, dental, and vision plans

Access to corporate perks and employee discount programs (including GUM products)

Recognition programs, employee celebrations, and milestone acknowledgements

Hybrid work opportunities (depending on role and department)

Opportunity to collaborate with Finance, Sales, Customer Service, and Operations teams to drive business performance and continuous improvement

Enjoy the flexibility of a hybrid role while connecting in-person at our Guelph, Ontario office, easily accessible via public transit.

Sunstar is an equal opportunity employer committed to fostering an inclusive and diverse workplace. We are committed to providing accommodation for individuals with disabilities throughout the recruitment process, in accordance with the Accessibility for Ontarians with Disabilities Act (AODA). If you require accommodation at any stage of the hiring process, please let us know, and we will work with you to meet your needs. We thank all applicants for their interest; however, only those selected for an interview will be contacted.

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📌 Marketing Manager, Innovation (Ontario)
🏢 Sunstar Canada
📍 Ontario