Our client is a dynamic, family-owned wine and spirits company with an eclectic and fast-growing portfolio of premium brands.

With a solid global footprint and a distinctive collection of wine and spirits labels, the business works closely with international partners to activate, distribute and grow brand presence across both on-premise and off-premise channels .

They are now seeking an Area Market Manager to support growth across the Vancouver market. This is a highly commercial, field-based role focused on driving volume, distribution, merchandising, pricing, importer engagement and key account activation across the territory.

Key Requirements
You will be an experienced wine, spirits, beverage or premium consumer goods sales professional with a strong understanding of market activation, importer or distributor management, and account development across both on-premise and off-premise channels. You will ideally bring:

Strong experience within wine, spirits, beverages, FMCG, or premium consumer brands

Proven ability to manage and influence importer, distributor, or wholesale partners

Experience working across on-premise and off-premise channels , including retail, hospitality, bars, restaurants, and key accounts

Strong understanding of volume, distribution, pricing, merchandising, stock levels, depletion management and brand execution

Experience implementing trade programmes, sampling activity, demos, POS, displays and consumer activation initiatives

Ability to build strong relationships with senior importer, distributor, retail, hospitality and key account stakeholders

Strong commercial awareness, with the ability to track KPIs,



monitor market activity and identify growth opportunities

Comfortable spending significant time in the field, visiting accounts, surveying the market and ensuring brand standards are delivered

Strong planning, communication and organisational skills

A proactive, hands-on and entrepreneurial approach, with the ability to work independently across a defined territory

Role & Responsibilities
As Area Market Manager , you will be responsible for driving market growth and ensuring the portfolio receives strong focus, visibility and execution across the Vancouver territory. Your responsibilities will include:

Managing the importer and distributor relationship , ensuring the portfolio remains front of mind and receives the right level of focus

Working within the importer’s structure to support, direct and motivate sales, marketing and merchandising teams

Supporting the Regional Market Director with the development and execution of the annual territory plan

Managing the product portfolio across the territory, including regular travel to accounts and market locations

Working closely with importer teams to monitor depletions, inventory levels and SKU performance , helping to prevent out-of-stocks and support future growth





Activating key accounts across both on-premise and off-premise channels in partnership with the importer

Building and maintaining relationships with senior management, supply chain, finance, marketing, regional teams, account executives, merchandisers and market directors

Supporting the planning and execution of pricing structures, shelf pricing, POS, displays, menus, adverts and promotional programmes

Implementing creative consumer activation activity, including sampling, demos and retail programmes

Ensuring POS materials and other brand assets are used effectively and aligned with current programmes

Participating in the development of programme-specific POS and local market support materials

Spending regular time in the market to assess distribution, pricing, visibility, displays, programmes and account execution

Attending importer planning and commercial meetings as required

Supporting budget planning and helping ensure spend is managed effectively

Ensuring all SKUs are positioned correctly and in line with brand standards

Delivering agreed quantitative and qualitative KPIs across the designated market

Why Join?
This is an excellent opportunity to join a fast-growing international wine and spirits business with a distinctive portfolio of premium brands and significant growth potential.

The role offers the chance to take ownership of a key Canadian market, build strong importer and account relationships, and play a central part in increasing brand visibility, distribution and market performance across Vancouver.

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📌 Market Area Manager (British Columbia)
🏢 Walsh Employment
📍 British Columbia