We’re looking for a Head of Marketing, Live Events to lead the strategy and execution of marketing campaigns across concerts, tours, and festivals.

This role is responsible for turning a high-volume pipeline of shows into sold-out events—owning marketing strategy from announcement through performance across multiple venues, markets, and genres.

You’ll work directly with agents, talent buyers, promoters, managers & venue partners to develop a concise and effective plan, ensuring every show is positioned, marketed, and optimized for success.

This is a full-time, in-office role based in Toronto, ON

What You’ll Own
Ticket Sales Strategy Across Portfolio

Own marketing strategy and ticket sales performance across a high-volume slate of concerts, tours, and live events

Partner with agents and talent buyers to bring shows to market and maximize sell-through

Build scalable frameworks to support marketing across 200+ artists and multiple venues

Show & Campaign Lifecycle

Lead end-to-end marketing for each show—from announcement, presale, and on-sale through final ticket push

Develop repeatable campaign structures that can scale across venues and artist tiers

Identify priority shows and allocate resources to maximize revenue impact

Venue & Market-Level Marketing

Oversee marketing across TFA-supported properties, including:

The Bowl at Sobeys Stadium

Regional theatres

Develop localized strategies based on market demand, artist profile, and venue dynamics

Work with venue partners to align on media, promotions, and audience development





Artist Demand Generation

Support agents in building visibility and demand for roster artists

Identify opportunities to market artists across multiple shows, tours, and properties

Collaborate on positioning, timing, and campaign strategy to strengthen ticket performance

Performance Marketing & Data

Lead paid media and digital strategy across all campaigns

Leverage ticketing data, CRM, and audience insights to drive conversion and efficiency

Track pacing, sales velocity, and campaign performance, adjusting in real time

Partnerships & Promotions

Build and execute promotional partnerships with media, brands, and platforms

Drive awareness through contests, influencer campaigns, and local activations

Expand reach across both artist-driven and venue-driven campaigns

Leadership & Cross-Functional Alignment

Work directly with agents, talent buyers, managers and leadership to align on priorities

Lead and scale a marketing team and external partners

Establish processes that improve coordination across a high-volume event pipeline

What You Bring

5–10+ years in marketing, with strong experience in live events, concerts, or venue marketing





Proven track record of driving ticket sales across multiple shows and markets simultaneously

Experience working with talent agencies, promoters, venues, or ticketing platforms

Deep expertise in paid media, digital marketing, and campaign optimization

Strong understanding of fan behavior, touring cycles, and live event economics

Ability to operate in a high-volume, fast-moving setting

What Sets You Apart

You understand both sides of the business: artist representation and event promotion

You can prioritize across dozens of competing shows and opportunities

You think in terms of portfolio performance, not just individual campaigns

You combine data-driven decision making with cultural instinct

You’re comfortable building structure in a fast-growing, evolving environment

Why This Role
This is a unique opportunity to build and lead marketing across a fully integrated live entertainment ecosystem supporting both artist careers and the venues they play.

You’ll play a central role in shaping how TFA brings shows to market, drives ticket sales, and scales its live events business.

About TFA
TFA is one of Canada’s leading talent agencies, representing a roster of 200+ artists across music, comedy, and live entertainment. In addition to artist representation, TFA plays a key role in programming and talent buying across a growing network of live properties, including theatres, partner venues, and large-scale outdoor stages such as the Bowl at Sobeys Stadium.

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📌 Marketing Manager, Live Events (Ontario)
🏢 The Feldman Agency
📍 Ontario