In this role, you will manage both scheduled, campaign ‑ based email sends and automated, lifecycle ‑ driven email programs. You’ll ensure always ‑ on communications and promotional sends work together to drive awareness, service adoption, repeat usage, and long ‑ term loyalty. You’ll work end ‑ to ‑ end across planning, briefing, creative review, deployment, and performance analysis, ensuring communications are relevant, timely, and aligned to program objectives. You’ll collaborate closely with Marketing, Analytics and Agency partners to deliver email programs that drive business customer engagement, revenue, and long term loyalty.

Specifically, you will:

Mass Email Campaigns
Own and execute the mass email calendar for WIT, Teacher, and Services programs, including planning, scheduling, and deployment of promotional and informational emails

Partner with stakeholders to align messaging to key moments, campaigns, and priorities across Print Services, Teacher Membership, and WIT Services

Support briefing, creative review, QA, and deployment for all scheduled email sends

Lifecycle & Automated Flows
Execute and optimize automated and lifecycle email flows across multiple stages of the customer journey, including onboarding, service education, repeat usage, retention, and re ‑ engagement

Manage always ‑ on programs that complement mass campaigns and reinforce key messages

Optimization & Measurement




Analyze performance metrics across both mass campaigns and lifecycle flows to identify insights and optimization opportunities

Lead testing initiatives (subject lines, creative, messaging, cadence, segmentation) to improve engagement and performance

Monitor key email KPIs and make data ‑ driven recommendations

Collaborate cross ‑ functionally with Marketing, Analytics, Technology, and Agency partners

Ensure all communications align with email best practices

Stay current on email marketing, lifecycle marketing, and automation trends

PHYSICAL DEMANDS / WORKING CONDITIONS:
Some of what you need:
2-5 years of experience in email marketing, lifecycle marketing, CRM, or marketing automation

Hands ‑ on experience managing scheduled email campaigns and/or automated customer journeys

Strong analytical skills with the ability to interpret performance data and translate insights into action

Experience working with email service providers or marketing automation platforms (e.g., Klaviyo or similar)

Excellent attention to detail and ability to manage multiple initiatives simultaneously

Strong collaboration and communication skills

Postsecondary education in Marketing, Business, or a related discipline

Some of what you will get:
Health and Dental perks

RRSP/DPSP

Performance bonuses

Job Identification 67922

Job Category Marketing & Public Relations

Locations 6 Staples Ave, Richmond Hill, ON, L4B 4W3, CA

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📌 Email & Lifecycle Specialist (Ontario)
🏢 Launch your career growth with Staples stores.
📍 Ontario