Overview
We're looking for a Lifecycle Marketing Manager to own user retention and feature adoption, reporting directly to the founders. The role is both technical and creative; you will be responsible for engaging, educating, and retaining both marketplace and subscription users through email, in-app messaging, and feature marketing campaigns. The ideal candidate is analytical, creative, and self-motivated — able to plan, execute, and measure lifecycle initiatives end-to-end with little guidance.

Responsibilities

Own lifecycle marketing campaigns across email, popups, and in-app messaging to drive engagement, retention, and upsell

Plan and execute feature GTM campaigns (launch emails, adoption flows, educational content) to ensure new features are discovered and used

Build churn-prevention and winback flows to improve subscription and marketplace retention

Write compelling copy for lifecycle touchpoints and feature campaigns

Segment users and personalize communication to increase activation and long-term engagement

Build and document repeatable processes for lifecycle campaigns, ensuring emails are consistently launched, tested, and measured

Monitor and improve email deliverability (domain reputation, list hygiene, bounce/complaint rates) to maximize inbox placement

Collaborate with PM and founders to align lifecycle initiatives with ongoing experiments or product launches

Analyze lifecycle and retention data to form insights and optimize campaigns





Report regularly on retention and lifecycle KPIs to the founders

Speak with users to understand pain points and opportunities for re-engagement

Plan features or experiments in the product related to retention

Requirements

Experience managing lifecycle/CRM marketing in a product-led growth (PLG) company

Solid understanding of user retention levers, subscription dynamics, and churn prevention

Excellent copywriting skills across email and in-app messaging

Knowledge of email deliverability, segmentation, and marketing automation tools

Data-driven mindset with experience running and measuring lifecycle experiments

Comfortable working in a scrappy, fast-paced environment with limited resources

Generalist operator who can own strategy, execution, and reporting end-to-end

Self-sufficient and accountable to deadlines

Able to translate findings into product changes or new features

Not mandatory, but highly valued

Personal projects that demonstrate your abilities pertaining to this role

Previous experience with 2-sided marketplaces

Benefits

Remote role with possibility to meetup with other Vancouver based team

$80k-$100k/year (CAD $110,000 - $140,000)

2 weeks paid vacation

Annual cash performance bonus based on the growth and performance of the company

Significant growth potential in both role and compensation as we continue to scale

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📌 Growth Product Marketer (Manitoba)
🏢 Savvy Talent
📍 Manitoba