What Youll be Doing Own and execute the product marketing strategy for ElevateIP, including positioning, messaging and value propositions aligned to program goals Plan and deliver go-to-market campaigns that drive awareness, engagement and program adoption Create and manage marketing assets including website copy, blogs, case studies, whitepapers and social content Partner closely with the ElevateIP team to support the launch of new learning tools, resources and program offerings Conduct competitive and market research to identify insights, gaps and opportunities Track and analyze campaign performance, using KPIs and experimentation (A/B testing) to continuously optimize outcomes Supporting and attending Communitech and ElevateIP events as required, occasionally outside of core working hours What Youll Bring 2+ years of experience in product marketing, with exposure to positioning,



messaging or go-to-market Demonstrated ability to quickly learn and navigate complex programs and translate them into explicit, actionable communications Strongunderstanding of traditional and emerging marketing channels Strong communications and presentation skills Critical thinker with strong problem-solving and research proficiencies Experience with Google Suite, CMS, Sales

Force, Active

Campaign, Google Analytics, and Canva (is considered an asset) Excellent written and verbal communication skills Compensation The annual base salary range is $50,000-$60,000.

The actual compensation will be based on various factors, including the candidates level of skills, experience and education as well as the needs of the role, budget and market.

This is a contract, full-time position to March 31, 2027, with the possibility of extension until March 31, 2030.

📌 Product Marketing Specialist, ElevateIP (Kitchener)
🏢 Communitech
📍 Kitchener