We’re hiring: UGC Creative Strategist

We’re looking for a creative strategist to lead the thinking behind our UGC creator content across organic and paid.

You’ll work alongside some of the fastest-growing brands across CPG, wellness and tech , helping us figure out what they should make, who should make it, and how the brand belongs naturally inside the content.

We’re looking for a creator at heart and a creative leader. Someone deeply tapped into TikTok, Reels, creators, trends, formats, internet culture and what people actually want to watch.

You don’t just know what’s trending. You understand why it works and how to turn it into something a brand can own.

WORKLOAD

Find the ideas. Develop concepts across organic and paid, spotting trends, formats, cultural moments, and unexpected ways to integrate brands into content without killing what makes it compelling.

Build the briefs & scripts. Turn ideas into clear creator briefs: hooks, angles, scripts, references, formats, and direction that give creators what they need to make great work.

Structure creator campaigns. Think beyond individual videos. Build campaigns around the right concepts, creators, formats, and iterations — then use performance to figure out what we make next.

Raise the creative bar. Work closely with our content team, creators,



editors, and media buyers. Lead brainstorms, bring fresh references, challenge predictable ideas, and push the team toward stronger output.

BEST FIT IF

You’re chronically online in the best way. Your feed is research. You save ads, screenshot hooks, notice formats early, and constantly think, we could do something with this.

You understand both organic content and paid creative , have strong creative instincts, and can explain why something works — not just that it does.

You have strong opinions, the ability to work efficiently and always online. We're a growing company moving at a fast pace working with some of the coolest companies across many industries.

WHAT YOU NEED

Strong experience in UGC, creator strategy, social creative, or a similar role. Experience developing creator briefs and campaigns across organic and paid. A portfolio that shows great ideas, strong execution, and ideally, content that performed. Show me examples of your winning creatives.

- Send us the work you’re proudest of, and tell us why you think it worked.
- Email [email protected] with 2 specific examples of creatives that you think can perform well on organic and another for paid.

📌 UGC Creative Strategist (Montreal)
🏢 Heave
📍 Montreal