Job Description: Why Onni Capital Most social roles are one brand, one voice, one calendar. This is a portfolio of brands, each with a real business behind it, and you will see what works differently across very different audiences. The content pipeline is unusually strong. A podcast hosted by the executives, flagship video series shot on location, founder events, demo days, acquisition announcements, and access to construction sites and data centre conversions most people never see. Your problem will be choosing what to post, not finding something to post. You will be measured on outcomes that matter. Inbound deal flow, event attendance, candidate applications, and portfolio company pipeline, rather than vanity metrics. And you are early. You will help decide what the voice is, not inherit it.
How We Work Onni Capital is being designed as a high ownership, low bureaucracy team. We work in small project groups, test ideas quickly, put early products in front of users, and make decisions based on evidence rather than hierarchy.
Team members are expected to:
Challenge assumptions and communicate directly
Take responsibility for outcomes, not simply produce recommendations
Use modern AI tools to work faster and produce better results
Share unfinished work early and improve it through feedback
Move comfortably between strategic analysis and hands on execution
Know when to continue investing in an idea and when to stop
Operate effectively without a detailed playbook
This is not a role for someone who wants months of consensus building, a rigid job description, or a narrowly defined set of responsibilities. It is for someone who learns quickly, takes initiative, enjoys solving ambiguous problems, and wants to help build something from the ground up.
What You Will Do Onni Capital channels
Acquire, rename, and build out Onni Capital's social handles across every relevant platform
Execute the social side of the brand launch, coordinated with the website, press, and fund announcement
Own the content calendar across LinkedIn, Instagram, YouTube, TikTok, and X, adapted to what each platform actually rewards
Turn long form material into short form. Every podcast episode, video series instalment, and event should produce weeks of clips and posts
Write copy that sounds like a person rather than a corporate account
Publish and amplify deal and investment announcements, portfolio milestones, and hiring campaigns
Manage community and engagement, including responding, monitoring mentions, and flagging anything that needs a senior response
Portfolio company channels
Run social for portfolio companies that purchase marketing services, each with its own audience, voice, and calendar
Build channel strategies for businesses in construction, industrial services, technology, and data centres
Report on performance per client, and connect activity to pipeline where the data allows
Programme support
Support influencer and affiliate partnerships, including creator coordination and amplification of creator content
Support the events programme, including promotion, live coverage, and post event content
Support recruiting campaigns. Talent is one of the audiences this brand is built for
Use modern AI tools for content production,



research, scheduling, and analysis
Track and report on reach, engagement, follower growth, and inbound generated, with an honest view of what is working and what is not
Document what works so the approach is repeatable across brands
What You Bring Two or more years running social media professionally, with accounts you can point to and results you can explain
Genuine platform fluency across LinkedIn, Instagram, TikTok, YouTube, and X, including what performs differently on each
Strong short form video editing capability. You can take raw footage and cut it into something that holds attention
Excellent copywriting. Short, clear, and with a point of view
Demonstrated ability to use up-to-date AI tools for content creation, research, and workflow
Comfort managing multiple brands and voices at once without blurring them together
Analytical instinct. You look at what performed, form a view about why, and change what you do next
Strong organisation and reliability. A content calendar only works if it is actually maintained
Judgment about what a business should and should not say publicly
Comfort working in a small, fast moving team where priorities shift
High personal standards for quality, ownership, and follow through
Nice to Have
Experience with business to business social, particularly in financial services, professional services, or an industrial sector
Experience running social for multiple clients, in an agency or in house
Photography, design, or motion graphics capability
Experience with paid social campaigns
Experience supporting a brand launch
Experience with creator and influencer partnerships
Familiarity with tools such as Claude, Linear, Slack, or similar platforms
Success Looks Like Success in this role is not measured by posting volume or follower count. It is measured by whether the right people find Onni Capital and its portfolio companies, and whether that turns into something commercial.
Within the first 90 days: Onni Capital's handles are acquired, renamed, and live across every relevant platform
A content calendar is running consistently rather than in bursts
The brand voice is defined and applied, and it sounds like a person rather than a corporate account
The pipeline from long form content to short form cuts is working, so podcast and video output is being used rather than sitting in a folder
Within the first year: Onni Capital has an audience of the right people: founders, operators, investors, industry, and candidates, rather than a large irrelevant following
Social is generating measurable inbound, including deal flow conversations, event attendance, and candidate applications
Portfolio company channels are being run well enough that operators see the value and other portfolio companies ask for the service
Every major announcement,



including investments and acquisitions, has been executed cleanly and on time
You can explain what performs and why, and the calendar reflects that learning rather than repeating what did not work
Reporting per brand is running, with an honest view of what is working and what should stop
What works is documented well enough that a new brand can be onboarded without starting from scratch
What Makes This Role Different You will build channels rather than maintain them. In your first year, you may be involved in:
Launching Onni Capital's social presence from zero
Cutting a chopper tour of northern Alberta into a series that gets watched
Running social for four portfolio companies in four different industries at the same time
Announcing an acquisition the day it closes
Filling an event through the channels you built
Sourcing an inbound deal or a hire from a post you wrote
The expectation is high ownership. These channels are yours to build.
The Onni Capital Experience Onni Capital is creating a new headquarters in downtown Vancouver designed for builders, founders, investors, product teams, and portfolio companies, not traditional corporate administration. The space is intended to become a home for company creation, collaboration, product demonstrations, investment discussions, founder events, and the broader Onni Capital community.
Team members will receive: Direct exposure to senior Onni executives, investors, operators, developers, and founders
The opportunity to help launch products and businesses from the ground up
Access to Onni's operating businesses, technology resources, real estate portfolio, and investment platform
Competitive compensation and a discretionary performance bonus
A comprehensive company paid benefits package
An annual education and professional development allowance
Regular product demonstrations, founder sessions, investment discussions, and team events
Free access to a fully equipped gym
Friends and family rates across participating hospitality brands
Employee discounts at participating restaurants, retailers, fitness providers, and other businesses
A generous employee referral program
Salary Range: $65,000
About The Company: Onni For over half a century, Onni has been building communities for people to live, work, and play. Our success reflects our commitment to our employees and partners, and our dedication to quality construction, innovation, sustainability, and customer satisfaction. Our expertise expands across North America, with offices in Vancouver, Toronto, Los Angeles, Seattle, Phoenix, and Chicago.
AI Use This role may involve the use of artificial intelligence (AI) tools to support research, analysis, content development, design, reporting, or operational efficiency. Employees are expected to use AI responsibly and in compliance with company policies, data privacy requirements, confidentiality obligations, and applicable laws. All AI-generated or AI-assisted outputs must be reviewed for accuracy, quality, and appropriateness before use. Employees are also expected to disclose when AI tools have been used in the creation of work and must not present AI-generated content as solely their own original work.

#J-18808-Ljbffr

📌 Social Media Manager (British Columbia)
🏢 Onni Property Management Services
📍 British Columbia