The Assistant Marketing Manager supports the development and execution of strategic marketing initiatives that strengthen Manulife's group retirement leadership position.

Working across Canadian and U.S. markets, this role helps bring integrated marketing programs to life through content development, thought leadership activation, website management, events, and sales enablement.

The successful candidate will collaborate with stakeholders across business segments, and external partners to execute initiatives that drive engagement with plan sponsors, advisors, and key industry audiences.

This role requires strong project management skills, cross-functional collaboration, attention to detail, and the ability to manage multiple priorities in a quick-paced environment.
**Position Responsibilities:**
**Support Canadian Longevity Strategy Activation**
Coordinate and support integrated marketing initiatives that advance Manulife's longevity strategy across business units and markets.

Partner with stakeholders across multiple business segments, and external organizations to support enterprise priorities and strategic alignment.

Assist in the development and execution of campaigns, events, thought leadership content, and sales enablement materials that reinforce Manulife's leadership position in longevity.

Support engagement opportunities that enhance awareness and adoption of longevity-related initiatives among internal and external audiences.
**Support Enterprise Thought Leadership Research Programs**
Support the marketing activation and ongoing management of Manulife's flagship research platforms
Help translate research insights into integrated marketing campaigns, media opportunities, client-facing materials, and engagement programs.

Coordinate with cross-functional stakeholders to ensure the effective and consistent use of research assets across Canada and the United States.

Track project milestones, coordinate deliverables, and support annual research launch activities.
**Support Canada Retirement B2B Content Strategy**
Support the execution of the retirement business's B2B marketing strategy focused on advisors and plan sponsors.

Assist in the development and implementation of quarterly content plans aligned with business objectives and market opportunities.

Coordinate with cross functional stakeholders to support content creation and distribution.

Manage logistics, materials, and follow-up activities for quarterly advisory council meetings and related stakeholder engagement initiatives.
**Manage B2B Website Content**
Own content coordination and maintenance for the U.S.

Retirement B2B public website.

Partner with business, editorial, and digital stakeholders to develop and execute a timely and relevant content roadmap.

Ensure website content remains aligned with strategic priorities, marketing campaigns, regulatory requirements, and business objectives.

Monitor content performance and identify opportunities to enhance user engagement and content effectiveness **.**




**Support Canada Retirement Growth Initiatives**
Support execution of Canada Retirement's annual projects and strategic growth initiatives.

Assist in the development of go-to-market activities, marketing materials, sales enablement resources, and communications plans for key programs.

Coordinate project deliverables and marketing activities that support growth, retention, and client engagement objectives.

Maintain project timelines, facilitate stakeholder coordination, and support execution across multiple initiatives simultaneously.
**Required Qualifications:**
Bachelor's degree in Marketing, Communications, Business, or a related field.
3–5 years of marketing, communications, content marketing, or project management experience, preferably in financial services.

Strong project management and organizational skills with the ability to manage multiple priorities and deadlines.

Excellent written and verbal communication skills.

Experience supporting integrated marketing campaigns, content strategies, events, or thought leadership programs.

Ability to work effectively across multiple business functions and build strong stakeholder relationships.

Proficiency in Microsoft Office and digital content management platforms.

Knowledge of retirement or financial services is considered an asset.
**_When you join our team:_**
We’ll empower you to learn and grow the career you want.

We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.

As part of our global team, we’ll support you in shaping the future you want to see.

The role being advertised is an existing vacancy.
**Acerca de Manulife y John Hancock**
Manulife Financial Corporation es un importante proveedor internacional de servicios financieros que ayuda a las personas a tomar decisiones de una manera más fácil y a vivir mejor.

Para obtener más información acerca de nosotros, visite
http://www.manulife.com .
**Manulife es un empleador que ofrece igualdad de oportunidades**
En Manulife/John Hancock, valoramos nuestra diversidad.

Nos esforzamos por atraer, formar y retener una fuerza laboral tan diversa como los clientes a los que prestamos servicios, y para fomentar un entorno laboral inclusivo en el que se aprovechen las fortalezas de las culturas y las personas.

Estamos comprometidos con la equidad en las contrataciones, la retención de talento, el ascenso y la remuneración, y administramos todas nuestras prácticas y programas sin discriminación por motivos de raza, ascendencia, lugar de origen, color, origen étnico, ciudadanía, religión o creencias religiosas, credo,



sexo (incluyendo el embarazo y las afecciones relacionadas con este), orientación sexual, características genéticas, condición de veterano, identidad de género, expresión de género, edad, estado civil, estatus familiar, discapacidad, o cualquier otro aspecto protegido por la ley vigente.

Nuestra prioridad es eliminar las barreras para garantizar la igualdad de acceso al empleo.

Un representante de Recursos Humanos trabajará con los solicitantes que requieran una adaptación razonable durante el proceso de solicitud.

Toda la información que se haya compartido durante el proceso de solicitud de adaptación se almacenará y utilizará de manera congruente con las leyes y las políticas de Manulife/John Hancock correspondientes.

Para solicitar una adaptación razonable en el proceso de solicitud, envíenos un mensaje a
[email protected] .
**Referenced Salary Location**
Toronto, Ontario
**Modalidades de Trabajo**
Híbrido
**Salary range is expected to be between**
$73,725.00 CAD - $122,875.00 CAD
Los empleados también tienen la oportunidad de participar en programas de incentivos y recibir una compensación vinculada al rendimiento empresarial e individual.

El salario real variará según las condiciones del mercado local, la geografía y factores relacionados con el puesto como conocimientos, habilidades, requerimientos, experiencia y educación/formación.

Si solicitas este puesto fuera de tu ubicación principal, por favor escríbenos a
[email protected]
para conocer el rango salarial correspondiente a tu ubicación.

Manulife ofrece a los empleados aptos una amplia variedad de beneficios personalizables, entre ellos, beneficios de salud, odontológicos, de salud mental, oftalmológicos, por discapacidad a corto y a largo plazo, cobertura de seguro de vida y por muerte accidental y desmembramiento, adopción/subrogación y bienestar, y planes de asistencia al empleado/familiar.

También ofrecemos a los empleados admisibles varios planes de ahorro para la jubilación (incluidos planes de pensiones y un plan mundial de propiedad de acciones con contribuciones equivalentes del empleador) y recursos de asesoramiento y educación financiera.

Nuestro generoso programa de tiempo libre remunerado en Canadá incluye feriados, vacaciones, días personales y días por enfermedad, y ofrecemos la gama completa de ausencia laboral reglamentaria.

Si se está postulando para este puesto en los EE. UU., póngase en contacto con
[email protected]
para obtener más información sobre las disposiciones relativas al tiempo libre remunerado específicas de EE. UU.

We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process.

For more information, please refer to our personal information collection statement (https://careers.manulife.com/global/en/talentacquisitionprivacystatement) .

📌 Assistant Marketing Manager (Waterloo)
🏢 Manulife
📍 Waterloo