The Sr.

Manager, Measurement & Insights lead for CA Segment is a senior leadership role within the Global Digital Marketing organization.

The Sr.

Manager of Canada Measurement & Insights would be responsible for standardizing digital measurement framework, end-to-end marketing intelligence enablement and analytics engineering to accelerate digital sales growth, strengthen customer experiences, optimize brand performance, and improve distribution outcomes for Manulife’s Canada segment as a global SME.

This role leads and develops a high-performing team of digital analysts, marketing analysts and analytics engineers, setting standards for analytical rigor, experimentation excellence, and trustworthy insights.

The position also serves as a strategic partner to Segment Marketing, Digital, Distribution, CX, Product and regional business leaders, ensuring digital analytics translates into measurable business value, smarter investments, and market-ready playbooks.

The position measures marketing programs and help grow marketing commercialization, and contribute to a data community within Manulife (Data Office, AI, and BI teams) to augment digital experience data with offline and other data sets for accessible, connected and reusable data
**Position Responsibilities:**
**_Measurement Strategy & Frameworks_**
Build and implement advanced measurement methodologies (incrementality, attribution, experimentation, MMM, cross-channel frameworks)
Develop end-to-end measurement strategies, measurement roadmaps, and KPI standards for specific segment
_Shape how advertising teams measure marketing effectiveness across ecosystems, including AI-powered platforms_
**_Insights & Analytics Leadership_**
Translate complex data into clear, compelling stories, visualizations, and executive-ready narratives
Perform data extraction, modeling and analysis using SQL/Python and large datasets
Generate actionable recommendations that influence segment CMO and business / marketing leaders
**_Segment Stakeholder Partnership & Thought Leadership_**
Serve as the primary data, marketing measurement, and attribution advisor to senior marketing and business leaders
Own senior-level relationships and guide digital strategy roadmap
Partner with cross-functional teams (marketing, product, sales, engineering, IT), providing with insights and building connected marketing data products
Represent GDM and the organization to share emerging trends and best practices in marketing intelligence
Drive internal education, evangelizing measurement capabilities and insights frameworks.
**_People Leadership for the Segment Measurement & Insights Team_**
Lead a dedicated team of analysts and managers (often dedicated to individual lines of business)
Manage intake and team capacity for all segment personalization use-cases and marketing measurement
Coach on technical depth, insightfulness, and the business storytelling
Develop talent, performance, and long term high performing team structure
**_Thought leadership on Data Analytics Engineering and Marketing Data Science_**
Lead the Databricks‑first marketing data architecture practice to build a scalable measurement foundation powering marketing reporting, attribution, and executive insights.

Support Data Office building gold‑layer semantic models for funnels, journeys, and distribution analytics in partnership
Ensure robust data contracts and high‑quality event tracking across web, app, and server‑side sources.

Advance predictive, causal,



and optimization analytics to drive marketing performance and personalization.

Build forecasting, attribution, and optimization models (ARIMA/Prophet, MMM/MTA, budget/channel optimization) using Python and PySpark.

Deploy feature stores and batch/streaming scoring pipelines, writing predictions back to Databricks and activation platforms like Adobe RTCDP
**Required Qualifications:**
15+ years in marketing/digital analytics, BI insights, or data science with demonstrated cross-functional leadership experience.

Deep expertise across segments-aligned domains, including digital sales, CX, Brand & Distribution, Analytics Engineering, and Python based Data Science.

Advanced proficiency with Databricks, including SQL, PySpark, Delta Lake, Workflows, Unity Catalog) and Adobe Analytics.

Expertise in experimentation design, attribution methodologies, incrementality, measurement, MMM, CLV and privacy aware analytics in regulated industries.
10 years of experience in leading analysts / BI developers / analytics engineers / data scientist, providing technical direction, mentorship, and prioritization.

Familiarity with Adobe Analytics, Adobe Journey Optimizer and Target activation and outcome feedback loops.
**Key Competencies**
Solid data storytelling, insight synthesis, and executive-ready communication
Stakeholder influence and change management, especially across marketing, digital engineers, and Mar

Tech
Deep experimentation mindset, measurement discipline and ROI orientation
Demonstrated ownership, bias for action, and comfort with ambiguity.

Analytical rigor and systems thinking across data, measurement and modeling layers.

Analytics engineering, and Python modeling would be plus
**Success Metrics**
Driving measurable gains in conversion, retention, brand lift, and channel efficiency via effective dashboard and actionable insights
Adoption of unified KPI frameworks and incrementality measurement for hyper personalized marketing communication
Executive decisions informed by trustworthy dashboards, models, and narratives
Validated standardized measurement across initiatives, scaled playbooks and test learnings
High performing team building and empowerment
Shifting focus from ad-hoc reporting to AI-empowered Insights via self-serve reporting automation
**_When you join our team:_**
As part of our global team, we’ll support you in shaping the future you want to see.

We’ll empower you to learn and grow the career you want.

We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.
#LI-Hybrid
The role being advertised is an existing vacancy.
**Acerca de Manulife y John Hancock**
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http://www.manulife.com .
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Nos esforzamos por atraer,



formar y retener una fuerza laboral tan diversa como los clientes a los que prestamos servicios, y para fomentar un entorno laboral inclusivo en el que se aprovechen las fortalezas de las culturas y las personas.

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Nuestra prioridad es eliminar las barreras para garantizar la igualdad de acceso al empleo.

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Toda la información que se haya compartido durante el proceso de solicitud de adaptación se almacenará y utilizará de manera congruente con las leyes y las políticas de Manulife/John Hancock correspondientes.

Para solicitar una adaptación razonable en el proceso de solicitud, envíenos un mensaje a
[email protected] .
**Referenced Salary Location**
Toronto, Ontario
**Modalidades de Trabajo**
Híbrido
**Salary range is expected to be between**
$92,900.00 CAD - $142,900.00 CAD
Los empleados también tienen la oportunidad de participar en programas de incentivos y recibir una compensación vinculada al rendimiento empresarial e individual.

El salario real variará según las condiciones del mercado local, la geografía y factores relacionados con el puesto como conocimientos, habilidades, requerimientos, experiencia y educación/formación.

Si solicitas este puesto fuera de tu ubicación principal, por favor escríbenos a
[email protected]
para conocer el rango salarial correspondiente a tu ubicación.

Manulife ofrece a los empleados aptos una amplia variedad de beneficios personalizables, entre ellos, beneficios de salud, odontológicos, de salud mental, oftalmológicos, por discapacidad a corto y a largo plazo, cobertura de seguro de vida y por muerte accidental y desmembramiento, adopción/subrogación y bienestar, y planes de asistencia al empleado/familiar.

También ofrecemos a los empleados admisibles varios planes de ahorro para la jubilación (incluidos planes de pensiones y un plan mundial de propiedad de acciones con contribuciones equivalentes del empleador) y recursos de asesoramiento y educación financiera.

Nuestro generoso programa de tiempo libre remunerado en Canadá incluye feriados, vacaciones, días personales y días por enfermedad, y ofrecemos la gama completa de ausencia laboral reglamentaria.

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📌 Sr. Manager, CA Segment Measurement & Insights Lead (Waterloo)
🏢 Manulife
📍 Waterloo