#EnterTheGameActivate is one of the fastest-growing location-based entertainment brands in North America — and we'regoing global. Our venues put players inside the game: live-action challenges where reflexes, wits, andteamwork win. This role sits inside AGI, Activate's HQ brand and product team.Activate is experiencing significant expansion and are looking to grow our team with the addition of a Director, Product Marketing. This is a full-time, permanent position. We are looking for this role to join our team at our Winnipeg corporate office, but remote out-of-province candidates may also be considered.Visit playactivate.Com to see Activate in action. Follow @activategames on TikTok, Instagram, and Facebook to stay locked in.Position OverviewThe RoleWe're hiring the senior leader who owns the commercial plan that turns Activate into a brand the world wants to play.You own product marketing for Activate global. You work hand-in-hand with the Technology team — they design the product; you bring the customer insight that decides what's worth building, and you own the plan that takes it to market. New product launches, partnerships, promotions, loyalty — all rooted in insight, all tied to a commercial number.You also work closely with Activate's Global Partnerships and Corporate Stores teams. You build the commercial plan those partners run on, enabling revenue growth across the globe.You bring relationships. You've worked in entertainment — negotiated global and local partnership deals, sat across the table from major brands, IPs, and platforms. And you know how to build inside — with Technology, Global Partnerships, and Activate's stores teams — so the plan actually lands.You lead the Product Marketing team,



including the Loyalty Marketing Lead, Games Marketing Lead & Customer Engagement Specialist. You report to the Chief Marketing Officer and work alongside the Creative Director, Director of Growth, and Director of Comms, PR & Influencer as peers.INSIGHT IN. PLAN OUT. EVERY MARKET. EVERY PARTNER.The Duties and Responsibilities:The Commercial PlanOwn the annual and quarterly commercial plan for Activate globalSet the launch calendar: new products, games, experiences, partnerships, promotionsSet loyalty strategy and how it ties to the commercial plan — your Loyalty Marketing Lead designs and runs the programsBuild the brief Activate Games International, Activate Stores and JV markets all execute againstShaping the Product, with TechnologyPartner with Technology end-to-end — customer insight in, launch plan outBring the insight that decides what's worth building, not just how to market itOwn the customer launch plan for every product, game, and experience Technology shipsKeep the insight-to-product-to-market loop tight, fast, and sharedDriving Global MarketsPartner with Global Partnerships and Corporate Store teamsBuild the commercial plan all store partners run on, with creative briefs that deliver on partner requirementDrive insights, launches,



and collaborative reviews with the partners to make things better the next timeShare best practice across markets — what wins in one ships to allEntertainment PartnershipsLead entertainment partnership strategy — IPs, brands, platforms, talentNegotiate global and local partnership contractsMake every partnership earn its place in the planThe TeamLead and develop the Product Marketing teamBuild AI into how the team works — ship more, not lessThe Qualifications:10+ years in product marketing, brand marketing, or commercial roles at consumer brands — entertainment, retail, hospitality, gamingBuilt and led a product marketing or commercial planning teamWorked alongside product and technology teams end-to-end — insight in to launch outOperated through partner-led, franchised, or JV models — built plans other operators execute, in markets you don't run yourselfNegotiated and shipped global and local partnership deals — IPs, brands, platformsUsed customer insight to drive commercial decisionsUsed AI to actually change what a team can shipThe Perks:Competitive SalaryBenefits packagePaid time offCasual dressEmployee discountOn-site parkingActivate is an equal opportunity employer. All qualified applicants will receive consideration for employment. Activate is committed to providing access, equal prospect and reasonable accommodation for individuals with disabilities in employment, its services, programs and activities. To request reasonable accommodation for a protected characteristic, contact [email protected] which is an email monitored for this purpose.We thank all applicants for their interest, however, only those candidates selected for interviews will be contacted. #J-18808-Ljbffr

📌 Asana Product Marketing Leadership Role (Winnipeg)
🏢 Activate
📍 Winnipeg