Enhance customer journeys as a Digital Optimization Analyst with a focus on A/B testing and personalization strategies based in Toronto. Collaborate with cross-functional teams to drive impactful digital experiences.

This role requires 3-5 years of expertise in digital optimization, web analytics, and experimentation, particularly using Adobe Target. You will lead A/B testing initiatives, define KPIs, and present data-driven insights to senior stakeholders, all while enhancing conversion funnels and user experience.

Key Responsibilities:
• Lead A/B and multivariate testing initiatives across digital channels
• Develop customer journey optimization roadmaps
• Analyze web analytics data for customer behavior insights
• Collaborate with Product, Marketing, UX,



and Technology teams
• Drive personalization strategies for improved conversion

Requirements:
• 3-5+ years in digital optimization or analytics
• Proficiency in Adobe Target, Analytics, or Google Analytics
• Robust analytical and problem-solving skills
• Advanced Excel and PowerPoint skills
• Excellent communication skills for stakeholder presentations

This role is perfect for analytical professionals looking to create substantial customer engagement through data-driven insights.
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📌 Digital Optimization Analyst in Toronto (Ontario)
🏢 RobertsonLtd.
📍 Ontario